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New Microsoft Store Ads promote desktop apps on Windows devices

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app.

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The Microsoft Store in action. The Microsoft Store, for those Apple users, is where PC users go to learn about games, apps, and new software from Microsoft. The new Microsoft Store Ads s all desktop traffic, with mission-driven users that have a high intent to download a desktop app.

Getting started with Microsoft Store Ads. Microsoft Store Ads are for promoting apps built for Windows. To get started creating Store Ads, Microsoft offers the following guidance.

Dig deeper. For more information on the new Microsoft Store Ads, check out the announcement.

Why we care. If you’re a Windows developer or are running campaigns for one, you should check out the new Store Ad options to expand your reach and leverage the Microsoft audience. They’re easy to launch, don’t require a large budget, and will improve discoverability.


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