Google deduplicates featured snippets
In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.
Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice.
Google Search Liaison Danny Sullivan announced the news via Twitter:
In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even tested this back in 2017.
Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.
Also on this day
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Google’s mobile-first indexing guide update emphasizes the same content across site versions
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Google offers improved GMB sign-up flow for service-area businesses
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2009: For all the effort to put value into real-time search, particularly where Twitter was concerned – Twitter itself may have put an end to those efforts by announcing new limits on its API.
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Google Wants To Help Marketers Do More With Less
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Yahoo Search Update: First Update Of 2008
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Google Walks Down Fashion Avenue: The Oogle Sari
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Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media
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Google To Provide Downloadable E-Books
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SuggestLocal Offers Collaboration Tools For Local Search
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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- 2010: Bing’s Stefan Weitz: Rethinking The Search Experience by Gord Hotchkiss
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- 2009: Optimizing A Large-Scale Web Site? Do The Two-Step by Stephan Spencer
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< January 21 | Search Marketing History | January 23 >
