SearchCap: Bing augmented reality & Quora targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Augmented reality artist creates sculptures using Bing search
  Sep 21, 2018 by Chris Sherman

  At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g. “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy, […]

• Quora introduces Broad Targeting, says audience hits 300 million monthly users
  Sep 21, 2018 by Ginny Marvin

  Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
  Sep 21, 2018 by Amy Gesenhues

  The company would not comment on possible features being tested but did confirm it was not building a native sharing feature.

• Facebook to begin proactively reviewing apps that have not been submitted for inspection
  Sep 21, 2018 by Amy Gesenhues

  Developers will be notified via an alert within the app dashboard when their app is queued for review.

• How marketers cope in an increasingly-skippable advertising environment
  Sep 21, 2018 by Mark Williams

  Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control.

• Marketers prepare for changes in states’ sales tax nexus laws
  Sep 21, 2018 by Robin Kurzer

  States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to prepare?

• Google tells Congress approved third-party apps can scan Gmail data
  Sep 20, 2018 by Chris Sherman

  In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with. Google says as long as apps clearly disclose this collection, they are free to request access to and […]

• Adobe to acquire Marketo for $4.75 billion
  Sep 20, 2018 by Amy Gesenhues

  After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.

• Segment adds quality tracking for incoming data to its resume
  Sep 20, 2018 by Barry Levine

  The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.

• Security firm shows how a second-hand Amazon Echo can become a spy
  Sep 20, 2018 by Barry Levine

  Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found.

• Report: Digital now makes up 51% of US ad spending
  Sep 20, 2018 by Greg Sterling

  Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.

• Google Data Studio comes out of beta
  Sep 20, 2018 by Ginny Marvin

  The company continues to develop new features for the reporting product.

Search News From Around The Web:

• How collaborative marketing and insights helped Adidas, Think With Google
• Performics Wins U.S. Agency of the Year at the Bing Agency Awards, Citizen Tribune
• Google Maps will now suggest a parking spot when you’re close to your destination, BGR
• New experimental features for Daydream, Google Developers Blog
• Google Webmaster Hangout Notes: September 18th 2018, DeepCrawl
• Ask Yoast: Disavow backlinks from shady sites?, Yoast