SearchCap: Apple hirings local experts, SEO tips & location ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The 4 Ps of SEO & digital marketing
  Aug 4, 2017 by Marcus Miller

  Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.

• Apple reportedly hiring dozens of new mapping experts and engineers
  Aug 4, 2017 by Greg Sterling

  Apple Maps could be the beneficiary of the company’s push into augmented reality and “autonomous systems.”

• How to effectively segment accounts with multiple locations
  Aug 4, 2017 by Matt Umbro

  What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.

• Search in Pics: Google champagne glass, mouthwash & trees holding up office
  Aug 4, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter Google office held up by trees in […]

• Best Practices for Building an On-Demand Content Strategy
  Aug 3, 2017 by Digital Marketing Depot

  We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Designing content for the mobile-first index
• Top 6 tips for SEO for SaaS
• TAG awards 9 adtech companies with “Certified Against Malware” seal
• Will autonomous vehicles provide the next screens for publishers and advertisers?
• Maritz’s first Chief Behavioral Officer is building on ‘nudges’
• Google reportedly pitching publishers on YouTube video player with ad inventory controls
• What Facebook’s (reported) video chat device could mean for its ad business
• What should you do with all those ‘Likes’? How to spin social followers into gold

Search News From Around The Web:

Link Building

• How to Create Link-Bait Guides Bloggers Can’t Resist, Search Engine People

Searching

• 5 Things to Know About Voice Search and Bing, SEM Rush
• Google Is Testing a New SERP Design With Green Links, Yellow Stars, New Font, And More, Sergey Alakov
• How we’re helping people find quality apps and games on Google Play, Android Developers Blog
• The High Five: A GOAT, a pig and a calf, Google Blog

SEO

• 8 Places You Can Find New Keywords to Grow Your Organic Visibility, Search Engine Journal
• The Latest SEO Trends You Should Ignore, quicksprout.com

SEM / Paid Search

• Google to Soon Update Showcase Shopping Ads Pricing Model, Merkle
• Tools To Analyze PPC Competition, PPC Hero
• Yahoo Gemini Updates Reporting and Optimizing, PPC Hero

Search Marketing

• August 2017 Google Webmaster Report: Google Search Console, Instant Search, Algorithms & More, Search Engine Roundtable
• This 11-Month Old Website Has 112,635 Subscribers (In a Niche I Thought Was Dying), Gaps
• Video: Pinterest Google Spam, Search Console Data, Quality Raters & More, Search Engine Roundtable
• Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday, Moz