Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review
Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when multiple people are managing an account across various platforms – Web UI, editors, third-party tools […] - The Donkey Cutts SEO Game: Avoid Panda & Penguins
Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach the […] - Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe “temperature” — into the Google search box, and Google […] - Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of SEO efforts remains a critical component of SEO planning tasks. […] - The Importance Of User Experience: 4 Things Every Marketer Should Know
The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well do marketers really understand it? We may claim that […] - Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google NYC In Snow Storm: Source: Google+ Google Building Blocks: Source: Google+ Colorful Google Socks: Source: […] - Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning […] - Valentine’s Day Google Logo Tells 6 “This American Life” Love Stories With An Intro From Ira Glass
Today, Google is celebrating Valentine’s Day with a heartwarming logo that includes six different stories of love with an introduction from NPR radio personality and host of This American Life Ira Glass. When you go to Google’s homepage, the logo is slightly faded out and the letters automatically turn into six candy hearts with the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Tablet Traffic: iPad Used Most, Surface Used Most Consistently
- Rebel With A Twitter Cause: CMG Sues Twitter For Ownership Of @JamesDean Account
- Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest
- Angry Parents Seek To Kill $20 Million Facebook “Sponsored Stories” Settlement
- Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics
- Complete Guide To Universal Analytics – Should You Upgrade?
- 4 Things Online Marketers Should Know About User Experience (UX)
- Premarketing: The Evolution Of Targeting
- MailChimp, Hootsuite & Google Are Among Most Recognizable Marketing Software Brands
- HasOffers & Kontagent Respond To Facebook Partnership Terminations, To Lose Mobile Data On April 15
Search News From Around The Web:
Link Building
- Update: Yandex tells when SEO links will be dead, Russian Search Tips
Searching
- Valentine’s Day the Wolfram|Alpha Way, Wolfram|Alpha Blog
SEO
- 5 Common Misconceptions About SEO, Business 2 Community
- Consumer electronics SEO: Amazon comes top for organic and paid visibility, Econsultancy
- Google Reverses Additional Webmaster Guidelines On Blocking Google Ads, Search Engine Roundtable
- Google Webmaster Tools Reporting To Be Fixed, Search Engine Roundtable
- Google’s Patent on Site Speed as a Ranking Signal, SEO By The Sea
- Tools: What Every SEO Practitioner Needs!, CanuckSEO
- What Are SEO’s Even Good At Anymore, Search Engine Journal
- Why SEO Can’t Reside in a Silo, Search Engine Watch
- YouTube Series: WordPress Plugins for Video Presentation, internetmarketingninjas.com
SEM / Paid Search
- 7 Steps to ‘Translate’ a PPC Campaign, PPC Hero
- A Valentine from the Bing Ads Editor Team: Upcoming Enhanced Conflicts Resolution Workflow, Bing Ads
- Hitting the ad sweet spot this Valentine’s Day, advertising.microsoft.com
- These Valentine’s Day PPC Ads Made Us Chuckle, BrandVerity Blog
Search Marketing
- Google and OTAs: the Bad, the Ugly and the Good, blueinteractiveagency.com
- Keywords in Your Twitter Name Seem to Matter for Twitter Search, Small Business SEM
- Video: Google Page Layout & Updates, Guidelines Change & Valentine’s Day Logos, Search Engine Roundtable
- What 8 Years of Pay-per-Click Has Taught Me about Local SEO, LocalVisibilitySystem.com
