Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New Google Maps Comes Out Of Preview Today
Roughly last May at Google’s “I/O” developer conference, the company introduced an updated version of its desktop Maps experience. Since that time, it has been in “preview,” allowing users to go back and forth between the “classic” and new versions. Today, it’s coming out of preview and soon will be the default PC Google Maps […] - Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality
In today’s video from Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks. The video is in response to the following question: Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it […] - Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords and give advertisers more control, allowing them to view more product information with […] - Wanted: Session Ideas For SMX Advanced
We’re looking for great session ideas for SMX Advanced. This time, we’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 4 speakers. We’re not looking for solo presentations; rather, your idea should be a topic where multiple […] - Why Duplicate Business Listings Are Like The Walking Dead
In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you to lose business, and may even make you feel like you’re experiencing a zombie […] - Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of capturing market share […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace
- Infographic: The Blogging Food Groups & Do You Serve Well-Balanced Content Meals?
- Amazon Up But Satisfaction With E-Commerce Lowest In A Decade
- LinkedIn’s Long Form Professional Publishing Tools Opens To All Members
- 10 Ways To Cure The Post-Holiday Email Blues
- Conversion Optimization For E-Commerce Shopping Carts
- Report: 60 Percent Of Internet Access Is Mostly Mobile
- 5 Killer Marketing Strategies Your Competition Isn’t Using…Yet
- Marketing Land Summit Preview: “The Display Ad Of The Future: It’s All About You” By Trueffect’s Tim Mayer
Search News From Around The Web:
Industry
Local & Maps
- Facebook’s Five-Star Ratings For Places Appearing In Google Search Results?, All Facebook
- Google Maps Gets An Update: Five Fun New Features To Try, Forbes
- Google Maps: Still Too Easy to Spam, Whitespark
- Hate the New Google Maps Update? Here Are Five Alternatives, yahoo.com
Link Building
- How the Term “Link Building” Became Taboo, CopyPress
SEO
- Be Careful When Choosing an SEO for Google Panda or Penguin Recovery Services, Bill Hartzer
- How to Pitch Bing Like a Champion, PPC Hero
- How to Protect Your Website from Negative SEO, KISS Metrics
- Local SEO Software Provider Rio SEO Integrates with Factual for Local Business Listing Management, Rio SEO
- New Case Study On Google’s Treatment Of 404 Pages, Links And Nofollow, internetmarketingninjas.com
- Raspberry Pi Rants About SEO Link Spammer, Search Engine Roundtable
- Reports Of Another Google Update On February 16th & 17th, Search Engine Roundtable
- The Digital Union of Marketing & SEO, The Wpromoter
SEM / Paid Search
- Household Income Targeting in AdWords? Yup, 3Q Digital
Search Marketing
