Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Brings Search Funnels Attribution Modeling Tool To AdWords
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns that are contributing […] - Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for Google. This will revolutionize how you create Google product ads. So, how […] - Google Warns German Webmasters That Paid Links Violate Google’s Guidelines
Google head of search spam Matt Cutts posted on Twitter this morning another stern warning to German webmasters about a link penalty looming for them. Matt Cutts tweeted: A reminder (in German) that paid links that pass PageRank violate our guidelines: https://t.co/u1MpvL7kh4 — Matt Cutts (@mattcutts) February 3, 2014 The blog post is written […] - Super Bowl 2014: How We Searched
I know, I know. Kids today are all about the hashtags and the Twitters; but it turns out, we’re pretty good multi-taskers and are still really into searching, too. As has been the case all six years I’ve been looking at how the Super Bowl impacts how we search, we use Google (and Bing and […] - 10 Reasons You Need To Attend SMX West – March 11-13 In Silicon Valley
Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13: 10) […] - 6 Local Tips For Small Business SEO Success
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are simple and effective ways to boost visibility […] - Google Is Not Broken
In spite of what many think, Google is not broken. But wait, naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point to. Making […] - Google Places International Adds Over 1,000 New Categories For Business Listings
Google’s Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business categories available to businesses outside of the United States. Jade said they now have added “over 1,000 new categories in the new Places dashboard” for businesses around the world. The new categories are […] - Where Yahoo Might Again Compete In Search: Mobile
Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and potentially paid search and thereby separate from Microsoft. Yahoo CEO Marissa Mayer has been critical of the Search Alliance with Bing and its impact on her company. The Search Alliance […] - Harriet Tubman Google Logo Kicks Off Black History Month
Today’s Google logo celebrating one of our nation’s most famous abolitionist Harriet Tubman marks the beginning of Black History month. Tubman is credited with rescuing more than 300 slaves via the Underground Railroad after she herself escaped from slavery, and began her life as a free woman in Philadelphia in 1849. Employed by the Union […] - Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations
- Budweiser & Esurance Take Top Spots In Top 10 Most Popular 2014 Super Bowl Ads Online
- 10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley
- Super Bowl 2014 Commercials: How Did Advertisers Perform in Search Engines?
- Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl
- Will Chipotle “Series” Usher In Era Of Advertainment?
- Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014
- 3 Ways To Leverage Social PPC To Gain More Targeted Customers
- Get To Know: HubSpot CMO Mike Volpe
- It’s True: @JCPenney Might Have Won The Super Bowl Buzz
- Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required
- The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl
- New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads
- Super Bowl 2014: #HashtagBowl Live Blog Action From Kickoff To Final Score
- iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions
- The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?
- Fancy.com Screenshot Shows How Twitter E-Commerce Might Work
- Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing
Search News From Around The Web:
Industry
- Danny Sullivan of Search Engine Land on SMX West 2014 [Interview], WordStream
- Google Kirkland Construction Site With Seahawks Logo, Search Engine Roundtable
Link Building
- A New look and feel is coming…, Majestic SEO Blog
- DMOZ Prunes Sites & Editors While Adding A Feature?, Search Engine Roundtable
Local & Maps
- Introducing Slovenia Street View and updating Russian imagery, Google LatLong
- Google Dramatically Increases International Categories, Mike Blumenthal
SEM / Paid Search
- Call Conversions: Not Necessarily the Best Thing Since Sliced Bread, Clix Marketing PPC Blog
- Four Free AdWords Scripts To Simplify Your Life, koozai.com
- How to A/B Test Circles Around Your Competitors in AdWords, Unbounce
- How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps, Search Engine Watch
Searching
- If Bing Wants to Attract Power Users, It Needs an Advanced Search Page, Mother Jones
- Dark Horse Advertisers Maserati and Oikos Emerge As Real Super Bowl Champions, Ask.com Blog
- Facebook Tests Graph Search on Mobile: How It Works, mashable.com
- Get notifications from Google Now in Chrome, Google Chrome Blog
SEO
- How Social Signals Impact Search Engine Rankings, quicksprout.com
- Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment, Search Engine Watch
- 40 Fears That Keep SEO’s Awake at Night, buzzsumo.com
- 7 Reasons Why Search Engine Rankings Aren’t Everything: Part 2, Search Engine People
- DIY SEO: Local Runs on Canadian Citations, eh!, CanuckSEO
- Expedia Two Weeks Later, Still No Google Recovery?, Search Engine Roundtable
- The Answers to Google’s 2014 First Algorithm Update, Search Highway
- Track Google Knowledge Graph integrations with Searchmetrics, realwire.com
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