Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- People, Videos, News: Twitter Adds New Search Filters
Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […] - Searching For Super Bowl Ads? Watch Our Official Playlist
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as alternate ad versions […] - Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories
Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links. The question posed was: Links from relevant content in article directories — Seen as good or bad? E.g., I link my beauty website from a cosmetic surgery article on […] - 11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns and posts? Digital […] - Report: Google Close (Again) To EU Antitrust Settlement
The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous antitrust settlements were strenuously opposed and thus defeated by Google critics and competitors. […] - Google May Be Forced To Pay $1 Billion To Patent Troll
A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of that amount. Yet plaintiffs were also seeking ongoing royalties, which the court has now awarded. […] - Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches
In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are “generally evenly divided indicating that Sunday’s game […] - How To Optimize Database-Driven B2B Websites
Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site for distributors, but it would not be cost-effective to manually build out those pages as they are meant to generate leads, not revenue. Optimizing database-driven B2B sites follows the same […] - Google Takes Down Another Link Network, France’s Buzzea
Google’s head of search spam, Matt Cutts, announced on Twitter earlier this morning that Google has taken action on another “link network” named Buzzea. His tweet read, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” In addition, Matt added that they are working on a German based link […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google To Sell Motorola Handset Business For Big Loss — Report
- Facebook Q4 2013 Earnings: Big Quarter Beats High Expectations, Mobile Drives 53% Of Revenue
- Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys
- Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves
- Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets
- Today Only: Watch This Powerful Guinness Ad Today Or Miss Out
- Where To Watch All The 2014 Super Bowl Ads
- The Kaleidoscopic Marketing Technology Landscape
- Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running
Search News From Around The Web:
Industry
- “The Woman Who Saved SEO:” An Interview With SEO Expert Rhea Drysdale (Part 1), Didit
- How Microsoft is differentiating Bing’s search service, calgaryherald.com
- Is Google Scared Of DuckDuckGo?, Seeking Alpha
- RIP Martin Schaedel: 1985–2009, blog.rb.cm
- The state of Search in Italy – 2013 Report, State of Digital
Local & Maps
- Google Street View Begins Capturing Images of the Philipppines, Wall Street Journal
- Apple Maps Trusts Yelp More Than Business Listing Aggregators, applemapsmarketing.com
- Google Testing Location Answer Box, Mike Blumenthal
- Waze Map App Begins Closed Beta Tester Program, Signup Available Now, www.androidpolice.com
Link Building
- Penguin Penalty Recovery: Don’t Miss This Critical Step, Vertical Measures
- What’s the Difference Between Content Marketing and Content for Links? The Wrong Answer Could Cost You, Online Marketing Blog
Searching
- Find Animated Pictures On Google+ By Searching For Motion, Search Engine Roundtable
SEO
- 7 Essential Ingredients Every SEO Campaign Needs, quicksprout.com
- Five Free Presentations To Help You Get Started With SEO, koozai.com
SEM / Paid Search
- Hacking AdWords: Winning at AdWords the Weird Way, www.wordstream.com
- Seven Surprising Reasons To Try Bing Advertising, koozai.com
