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SearchCap: The Day In Search, March 7, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated
    Tomorrow, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don’t go to Google on Saturday see it the day before. The Doodle […]
  • Google Stepping Up Merchant Feed Enforcement
    Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform […]
  • 4 Surprising SEM Stats Every E-Commerce Marketer Should Know
    Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. […]
  • Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sydney Monorail Car Conference Room Key: Source: Google+ Google Microfiber Cleaner: Source: Google+ Google Piggy […]
  • AdWords API For New Google Shopping Campaigns Now Available
    Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of […]

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