Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- What to watch for in 2018: Mobile SEO predictions
Dec 27, 2017 by Cindy KrumMobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
- PPC insights: Our top SEM columns of 2017
Dec 27, 2017 by Jessica Thompson2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land’s PPC community in our top 10 paid search columns of the year.
- From algo to aggro: How SEOs really feel about Google algorithm updates
Dec 27, 2017 by Jamie PitmanAlgorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.
- Google image search results tests new related searches box
Dec 27, 2017 by Barry SchwartzGoogle is at it again, now testing a new way for searchers to expand their queries in image search on mobile.
- Marlene Dietrich Google doodle honors the legendary actress’s career
Dec 27, 2017 by Barry SchwartzActress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Unique international trends require a unique marketing approach
- Embrace a product manager mindset to improve 2018 SEO KPIs
- 2017: The year in B2B marketing innovation
- A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
- CMOs in the know: Our top 10 Marketing Strategies columns of 2017
Search News From Around The Web:
- It’s In The Stars – A Google Algorithm Update On 12/15/17 Is Impacting Some Celebrity Websites, GSQI
- 20 Years of Yandex: Yandex Advertising in 2017, Russian Search Marketing
- A Novice’s Guide to Search Engine Optimization, theupperranks.com
- Broad Match Modifier: What It Is and How to Use It, Ignite Visibility
- Google Recommends Against Using Google Tag Manager For SEO Tests, Search Engine Roundtable
