SearchCap: Google related searches, YouTube call to actions & Conductor Actions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google updates related searches to show image thumbnails, featured snippet-style results
  Dec 13, 2018 by Barry Schwartz

  Featured snippets are now used in the related searches section in Google’s mobile results.

• YouTube sunsetting call-to-action overlays in favor of new ad extension
  Dec 13, 2018 by Ginny Marvin

  The call-to-action ad extension will be available for TrueView in-stream ads to start.

• New ways to approach SEO in 2019: Accountability and customer experiences
  Dec 13, 2018 by Jim Yu

  Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

• Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence
  Dec 13, 2018 by Greg Sterling

  The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
  Dec 13, 2018 by Amy Gesenhues

  Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform.

• YouTube sunsetting call-to-action overlays in favor of new ad extension
  Dec 13, 2018 by Ginny Marvin

  The call-to-action ad extension will be available for TrueView in-stream ads to start.

• Agenda alert: Adobe is keynoting at MarTech!
  Dec 13, 2018 by Scott Brinker

  We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]

• How effective acquisition strategies can drive growth
  Dec 13, 2018 by Inbal Lavi

  A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.

• Bing releases Clarity, an open-source UX analytics tool
  Dec 12, 2018 by Robin Kurzer

  The open source tool lets webmasters ‘replay’ users’ interactions such as mouse movements, touch gestures and click events.

• Jivox adds visual journey maps, site content to its resume
  Dec 12, 2018 by Barry Levine

  Marketers can use the tools to coordinate site and email messages around ad campaigns.

• HubSpot: We’re now focusing on being a platform vendor
  Dec 12, 2018 by Barry Levine

  Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.

Search News From Around The Web:

• Google Rolls Out Image Icons In Related Searches, Search Engine Roundtable
• Google Rolls Out Overlays for Hotel Highlight Icons, Sergey Alakov
• Inside Brazil’s National Museum on Google Arts & Culture, Google Blog
• Make your shopping easier and simpler with our new Google Shopping search experience, Official Google India Blog
• Say “G’day” and “Cheerio” to new accents for your Google Assistant, Google Blog
• Small Chatter Around A Google Search Algorithm Update This Week, Search Engine Roundtable
• Technical SEO Roundup November 2018, Merj
• Why Ranking Above The Fold Matters More Than Ever – Experts Respond, RankRanger
• E-commerce SEO: guide on when to create and optimise new categories pages, Distilled