SearchCap: Link building for boring industries, Google's 45M notifications to website owners & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Building links in boring industries
  Jun 11, 2018 by Jeremy Knauff
  Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.

• Google sent 45M notifications through Search Console, 6M of which were search spam-related
  Jun 11, 2018 by Barry Schwartz
  Google sent about 3 million fewer manual actions this past year than the previous year.
• Google doodle doubles as a garden gnome game in honor of Germany’s Garden Day
  Jun 10, 2018 by Amy Gesenhues
  Leading to a search for ‘History of Garden Gnomes,’ the doodle gives players a quick history of garden gnome production before launching the game.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The best unsubscribe email is the one you don’t send
  Jun 11, 2018 by Ryan Phelan

  If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.

• Direct-to-consumer advertisers are shifting ad dollars away from Facebook
  Jun 11, 2018 by Amy Gesenhues

  After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook.

• Moltin launches first web-based self-checkout at apparel retailer Stance
  Jun 11, 2018 by Barry Levine

  The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store kiosk.

• Survey: 87% of mobile marketers see success with location targeting
  Jun 11, 2018 by Greg Sterling

  Benefits include better response, higher engagement and customer insights.

• Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
  Jun 11, 2018 by Robin Kurzer

  Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.

Search News From Around The Web:

• Addressing site quality – why building great content isn’t enough, Builtvisible
• Digital Personal Assistants Are Getting Smarter: Here’s Why, Stone Temple
• For SEO, Marketers Should Care About Linkless Brand Mentions, Marketing Profs
• Google’s Lead Core Ranking Engineer Talks About Philosophy Behind Search Ranking, Search Engine Roundtable
• How a Few Pages Can Make or Break Your Website, Moz
• Keeping Node.js Fast: Tools, Techniques, And Tips For Making High-Performance Node.js Servers, Smashing Magazine
• Localising travel campaigns on PPC and social media – a beginner’s guide, Vertical Leap

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.