Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Analyst Gives Both Google Now And Siri A “C+”
Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of “controlled” and “uncontrolled” conditions, Munster and his team tested and compared the two “assistants.” Munster gave Google Voice Search/Now a C+, an improvement from the […] - This Holiday Shopping Season, Searching Google For “Pearl Necklace” Leads To NSFW Surprise
Those using Google to find the perfect pearl necklace for their significant other this holiday season may be in for a rude surprise. If you search for “pearl necklace,” one of the top results is a definition from Urban Dictionary, which is completely not safe for work. A reader sent us an email about the shock […] - Don’t Dismiss Broad Match: It’s Come A Long Way
A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are very specific […] - Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad
- Twitter Launches Broad Match Keyword Targeting
- Marketer Buzzword Bingo: Here Are The Most Common LinkedIn Profile Adjectives
- Google AdSense Now Enables Publishers To Set Custom Ad Sizes
- Facebook: New Buttons Have Driven 5% Hike In Likes & Shares
- YouTube To Make $5.6 Billion In Global Ad Revenue This Year
- What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013
- Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter?
- Survey: Majority Use Smartphones In Stores, Not For E-Commerce
- How To Use Brand Ambassadors To Drive Social Media Success
- Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work
- Direct Message Photos & Swipe Between Timelines With Updated Twitter Apps
Search News From Around The Web:
Link Building
- Anglo Rank Customers Claim They Were Hit After Google Link Penalty, Search Engine Roundtable
- Simplify Your Inbound Marketing Process: Focus on Content Assets, Moz
Local & Maps
- 5 Things Every Small Business Should Know About Yelp!, Search Engine People
- Bing Places for Business is Now Available in Italy, Brazil and Australia, Bing Ads Blog
- Building Better Maps in Brazil, Israel, and Russia, Google LatLong
- How To Move Your Business (Without Destroying Your Local Search Visibility), Local University
- The Top 13 Factors for Google Local Carousel, Search Engine Journal
Search Marketing
- 12 things you didn’t know about international search marketing, eConsultancy
- Video: Top 13 Enhancements for Search Advertisers in 2013, Yahoo Advertising Blog
SEM / Paid Search
- 2013 PPC Resolution Check-in, Luna Metrics
- 3 Ways To Save Money Using Negative Search Audiences, PPC Hero
- Clicks, Customers, Cashflow, Part Two: Converting Customers, 3qdigital.com
- Get Creative with Sitelink Extensions for eCommerce, www.clixmarketing.com
- How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%, SEER Interactive
- How to Compete in AdWords: Improve Results Without Just Raising Bids, www.wordstream.com
- Optimising PPC landing pages for Christmas, Econsultancy
Searching
- Another Crazy Google Hummingbird Search Result, Small Business Search Marketing
- Who Says Studying Has to Be Boring?, Wolfram|Alpha Blog
SEO
- Demand Media: Rise and Fall of a Content Farm, Variety
- Using XML Sitemaps To Determine Google Panda Penalized Categories, Search Engine Roundtable
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