Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New Bing Ads Solution Center at Search Engine Land
We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared toward digital marketers. Special attention is […] - Search In Pics: Google Holiday Party, Yandex Christmas Tree & No Glass Allowed Sign
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yandex Christmas Tree: Source: Google+ Google Christmas Funfair Party: Source: Google+ No Glass Allowed Sign: Source: […] - Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO
Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at […] - Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of three “rival links” to competitors in search results did little to drive traffic to competitors’ websites. In September Google presented a […] - Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers which include two offers in the same ad. Since shoppers […] - Google Testing Ads On The Knowledge Graph
Google is testing showing ads on the Knowledge Graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. Here is a picture showing local dealers that may sell […] - November 2003 Search Market Share Frozen, Overall Query Volume Down
It’s very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of a percent and Yahoo gained […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- What Email Marketers Are Saying About Gmail’s Image Serving Change
- Infographic: How To Succeed With Email Marketing Campaigns
- The Awesome Shop: Target’s Pinterest-Powered Online Shopping Site Lists Only Top Pinned Items
- To Appease Users Twitter Blocks Their Own Change To The Blocking System
- Google Analytics Day & Hour Metrics Provide Valuable Insights
- Blogging Via Google Glass? Yep, New Plugin Makes It Possible
- Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data
Search News From Around The Web:
Local & Maps
- Google’s Road Map to Global Domination, New York Times
- Custom Maps in the New Google Maps, Google Operating System
- What’s New About the New Google Maps, Search Influence
Search Marketing
- Ask a Search Expert: How Can I Supplement My Search Campaigns?, Yahoo Advertising Blog
- Video: Google Busts Anglo Links, Yandex Falls To Spammers, Knowledge Graph Ads & Facebook’s Panda, Search Engine Roundtable
SEM / Paid Search
- Bing Ads Pros: The Gift That Gives Year ‘Round, Bing Ads
- Dear Google Santa: All I Want for the Holidays is…, 3qdigital.com
- Does the New Excel Web App Help? Try These Simple Optimization Strategies, Bing Ads
Searching
- How To Report Images In Google Image Search In 2013, Search Engine Roundtable
SEO
- 14 Insights into Semantic Search and SEO, Crazy Egg
- SEO: Managing Faceted Search, Practical E-Commerce
- The SEO Changes You Need To Consider For 2014, koozai.com
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