Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide on local keyword research to close the […]
- 5 “Foundations” Of SEO That Were Torched In 2013
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these, stop now and […]
- Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers
On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, “we’re taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers,” in reference to that story. It is hard to say if Google […]
- Google Showing Missing Keywords On Long Tail Queries
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]
- Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google
Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What was the hottest topic our […]
- The Importance Of Responsive Web Design For B2B Sites
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason
- Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013
- IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
- Why Content Strategy Is Foundational To Real-Time Marketing
- A Look Back On 2013 In Digital Marketing
- Get To Know: The VP Of Digital Strategy For CafePress Inc.
Search News From Around The Web:
Industry
- Microsoft swears that Bing’s no money pit, CNET
- Apple likely acquired mapping firm BroadMap, location-infused Evernote competitor Catch, 9to5Mac
- Q&A Platform Answers.com Raises More Cash, Buys Customer Experience Analytics Company ForeSee For Over $200M, TechCrunch
- Where Google Ventures is pinning its hopes, CNN Money
Local & Maps
- Why Do People Keep Giving Foursquare Money?, TechCrunch
Link Building
- Amazon Does Massive Footer Keyword Rich Links: Should Google Penalize?, Search Engine Roundtable
- Eclipsing Competition with Majestic SEO [Infographic], Majestic SEO Blog
Searching
- More Holiday Decorations in Google Search, Google Operating System
- Why Does Google Spell OK Google Wrong?, Search Engine Roundtable
SEO
- Differences Between US and International SEO: Interview With Andre Alpar, Search Engine Journal
- Improve Content By Understanding How Search Engines Learn, Search Engine People
- 4 Things Every Law Firm Website Needs for Optimal UX, BruceClay.com
- Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod, State of Digital
- Machine Learning for SEOs, Moz
- Server Too Busy? Google’s Fetch As Googlebot Won’t Succeed, Search Engine Roundtable
- Switching to the new website verification API, Official Google Webmaster Central Blog
SEM / Paid Search
- 7 Major Paid Search Lessons Retailers Learned in 2013, The ROI Revolution Blog
- 7 Steps to a Successful PPC Audit, Search Engine Journal
- Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!, WordStream
- Create 2014 PPC Strategy Using 2013 Agg Data | Part 1, Clix Marketing PPC Blog
- Pay per click management in foreign languages: where culture and context is crucial, Certified Knowledge
- Top 5 Ways to Use PPC Data to Improve Your SEO Results, Vertical Measures
Search Marketing
- Google’s New Shopping Ads Appear To Be A Huge Success — But Amazon’s Not Buying Them, Business Insider
