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SearchCap: The Day In Search, December 31, 2013

scap240pxscap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Infographic: The Biggest Changes To Google Search In 2013

    What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic covers a number of important updates and other developments relating to Google […]

  • PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization

    We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s focus on keyword research is particularly relevant to […]

  • Top Search Marketing Columns of 2013

    This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff […]

  • The Global SEO & Content Marketing Landscape

    Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more importance than ever! The 2013 year saw search engine heroes and underdogs fight for their […]

  • Year Of The Hummingbird: Our Top SEO Columns Of 2013

    Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt […]

  • New Year’s Eve 2013 Google Logo Is Bringing In The New Year With A Disco

    Today’s Google logo is celebrating New Year’s Eve disco-style. The interactive logo includes a spinning disco ball, pounding speakers and a light-up dance floor. The numbers for “2013″ dance away, while the number “4″ awaits to takes its spot with glancing eyes. Clicking the logo delivers search results for “New Year’s Eve 2013.” The logo […]

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