Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews
It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has […] - Two Videos Of What It Would Be Like If Google Was A Real Living Person
Google, as a search engine, is incredibly helpful to most of us. But what if Google was a real person? There are two video parodies that make fun of what a Google would be if it was a real guy. Note: Some of the language in the video might not be safe for work. College […] - Thousands Of Hotel Listings Were Hijacked In Google+ Local
Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when people look for local businesses. A Hijacked URL For example, […] - How To Use Excel To Easily Spot SERP CTR Trends
Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams. - Start The New Year With A PPC Health Check: Part 1
As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have slipped past you because you’re […] - Google Image Search Adds Usage Rights To Search Tools
Now, when you go to Google Image search, you will see an extra option under the search tools for “usage rights.” Searching and filtering images by “usage rights” is not a new feature for Google Image Search. The feature has been around since 2009; but, Google’s head of search spam Matt Cutts announced on Twitter that […] - Creating Links That Offer The Best User Experience
We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face. But we don’t put nearly enough time on how […] - Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content
Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google: Aware Of Large-Scale Hotel Listing Hijackings, Working To Fix
- Duracell “Trust Your Power” Ad Featuring Seattle Seahawk Coleman Winning Cheers Online
- Twitter Adds New Tailored Audiences Options: Upload From Your CRM, Target By Twitter ID
- YouTube Releases New “Central” Page To Manage Comments All In One Place
- Study: What Makes You Click On A Headline?
- Social Media Metrics – Perfection Of Means & Confusion Of Goals
- Report: Despite Reddit’s Furious Growth, Overall Share Of Referral Traffic Declined In 2013
- Nest And Google’s Top 10 Biggest Acquisitions
Search News From Around The Web:
Industry
- Google ‘needs to show greater respect for copyright law’ – IFPI, Music Week
- The 30-Day Challenge: How Google’s Spam King Tackles Constant Improvement, Fast Company
- What Exactly Is Going On at Digital Agency iCrossing?, AdWeek
- What if Google was just a regular guy?, CNET
Link Building
- Can ‘Developed By’ Links Hurt Your SEO?, Daily SEO Tip
- How to track Majestic’s true Fresh Updates, Majestic SEO Blog
- Penguin VS. Unnatural Link Warnings, Search Engine People
- What to do with your Disavow List when 301′ing an Old Domain, davidnaylor.co.uk
Searching
- “Hello World!” Speech Input Arrives in Bing Translator App, Bing Search Blog
- Google & BullGuard Not Working Together Nicely, Search Engine Roundtable
- Google Image Search Frozen With Porn Issue, Search Engine Roundtable
- Jelly Sees 100K Questions In First Week Says RJMetrics, Of Which 25% Received Answers, TechCrunch
SEO
- 16 Examples of How to Use Non-SEO Friendly Content for SEO, Search Engine Watch
- 7 Alerts to Monitor your SEO Process Opportunities and Issues, stateofdigital.com
- Focus On Utility, Differentiation, and Engagement, SEO Book
- Free Local SEO Tools that Belong in Your Kit, Moz
- Google Update Chatter Continues From Weekend, Search Engine Roundtable
- Schema Markup for Reviews, SEO Copywriting
- SEO 101: The Only Algorithm That Matters (For Writers & Publishers), Search Engine Journal
SEM / Paid Search
Search Marketing
- Targeting Your Misspelled Search Terms, PPC Hero
