Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Will Link Building Soon Be A Thing Of The Past?
The other day while working on a client proposal, I came to the section about link building and had to pause. While everything we include in a proposal is relevant, strategic, and in my opinion, a good tactic, I wasn’t sure I wanted to position it as link building. As someone who has been building […] - Marin: 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014
By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also […] - Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days
The life of an SEO can be challenging. Just when you think you’ve got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google’s Matt Cutts will write a blog post condemning a widely-used, and up […] - Learn from the Pros: See Who’s Speaking at SMX West and Save $200
More than 80 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX West conference, March 11-13 in San Jose, CA. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. You’ll hear from: Brand marketers from the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Study: 92 Percent Of Top Brands Tweet Avg. 12X Per Day, Audiences Grew 20 Percent In Q4
- Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not
- Google Rolls Out “AdSense Direct” For Publishers To Manage Direct Ad Sales
- Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much
- 17 Near-Fatal Mistakes I Regret Committing On Social Media In 2013
- Learn from the Pros: See Who’s Speaking at SMX West and Save $200
- Microsoft Calls For International Conference On Government Surveillance
- How Many iPhones Did Apple Sell Last Quarter: 50 Million Or More?
- Say No To Commercial Creep In Search Results
- Google Remarketing Ads Broke Canada Privacy Laws, Concedes To Revamp Ad Review System
- For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
- Leveraging The Social Media Ego
Search News From Around The Web:
Industry
Local & Maps
- Google Local Carousel Now Visible in Japan, Mike Blumenthal
Link Building
- Guest Blogging, the Fork and My Take 🙂, seosmarty.com
- Matt Cutts Declares Guest Blogging ‘Done’ … Are We All Screwed?, Copyblogger
- What To Do After the Guest Blogging Apocalypse, pointblankseo.com
- 3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is, WordStream
- Link building, SEO & branding, Yoast
- New: Compare Sites Side-by-Side Revamp, Majestic SEO Blog
- What To Ask Of Your Link Builders in 2014, Search Engine People
Searching
- White hat hacker says he found 70,000 records on Healthcare.gov through a Google search, The Verge
- Wonderful! Wellcome Images (Part of Wellcome Library) Releases Over 100,000 Historical Images Online With CC-BY License, LJ INFOdocket
SEO
- Getting Authorship to Work: A Moz.com Case Study, moz.com
- Outing Black Hat SEO; Should we, or should we not?, State of Digital
- Prioritising SEO Tasks Effectively, State of Digital
- Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO, Marketing Pilgrim
- Seeking Search Engine Love? Begin With Yahoo Bing and Google Quality Website Guidelines, Search Engine Watch
- Your Approach to Organic Search is Obsolete: How to Evolve in 2014, Distilled
- A Guest Post on the Death of Guest Posting, Outspoken Media
- Dear Google: Stop Generalizing Guest Blogging & Identify the Real Problem, GuestBlogPoster
- Good SEO is Natural Content Management, blog.similarweb.com
- The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search?, Stone Temple
SEM / Paid Search
- AdWords Quality Score Types And How To Improve Them, koozai.com
- New Look and Simpler Navigation Rolling Out in AdWords, Inside AdWords
- PPC Keyword & Audience Discovery, PPCChat Streamcap
- The Complete AdWords Audit Part 5: Impression Share & Auction Insights, Certified Knowledge
- Facebook and Google won’t sell ads for legal weed, The Verge
- Three AdWords Features to Test & Try in Q1, Luna Metrics
Search Marketing
- 3 Factors For Successful SEO Job Interviews, Daily SEO Tip
- 4 lessons on press release distribution from Google, Branded3
