Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Bing Integrates TripAdvisor Tools, Content Into Search Results
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within the Bing search environment. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full […] - SMX West 2014 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring […] - Google Seeking Feature Requests For Webmaster Tools
Google’s head of search spam Matt Cutts posted on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools. Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked about how far Webmaster Tools […] - Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail days. Over the last two years, the big box retailers have […] - Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests
Google is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type […] - How Google Plus Profiles & Pages Gain Search Authority
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and pages gain authority for ranking in Google Search (and elsewhere in Google, […] - Matt Cutts: Wrong About Responsive Web Design
In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I couldn’t disagree more. Ever since Google […] - 17 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show […] - Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two months alone, a 14% increase over 2011. For other online advertisers, however, the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter
- Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”
- Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Changed
- Twitter Now Let’s More Advertisers Target TV Show Conversations
- Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins
- SMX West 2014 Registration Open – Best Rates Available Now, Save $300
- Google Testing New AdSense Ads With Logos
- German Court: Google Privacy Policy Violates Consumer Rights
- The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013
- Google Launches Plastic “Wallet Card” To Revive Payments Initiative
- Calls Are A Timeless Performance Metric
- Why Matt Cutts Is Wrong About Responsive Web Design
- Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management
- Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics
- Facebook Upgrades Post Scheduling From 12 Steps Down To 4 & Now Shows In Activity Log
Search News From Around The Web:
Local & Maps
- Windows Phone Now Sees 10M Transactions And 500 New Apps Daily, Has Served 3B Total Downloads, TechCrunch
Link Building
- How to Conduct a Link Audit Like Sherlock Holmes, Crazy Egg
- How to Find Golden Link Opportunities, buzzstream.com
Searching
- Happy Travels with Bing and TripAdvisor, Bing Search Blog
- Introducing Google Play Newsstand – one place for all your news, Official Google Australia Blog
SEO
- Why Clients Still Buy SEO? 13 Experts On the Value of SEO Today, blog.serps.com
- How To Get Free SEO Help For Your Small Business, internetmarketingninjas.com
- How To Track Unconfirmed Google Panda Updates, hmtweb.com
- Is the Mugshot Industry Really Dead & Buried?, Search Engine Journal
- RSS feeds in the age of Panda and Penguin, Yoast
- The basics of using Alt Text for SEO, Econsultancy
SEM / Paid Search
- 14 Marvellously Handy AdWords Tips and Tricks, koozai.com
- Google AdWords Call Extensions With Conversion Optimizer, Search Engine Roundtable
- Google Partners Program Goes Global, Search Engine Roundtable
- Mastering PPC: Let’s Talk Negatives, SEER Interactive
- PPC Advertising Tips for Retailers During the Holidays, Luna Metrics
- PPC Mistakes Even Big Brands Make, Overit
Search Marketing
- Why ‘Native Ads’ Muddy the Water for Web Surfers, Wall Street Journal
