Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards
Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, those with the iPhone 4s or higher can say, “OK Google” or touch the mic to start […] - Google Hotel Finder Goes Mobile
Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user […] - Marin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a year-over-year performance comparison covering the nine week period beginning the week after the migration deadline of July 22, 2013, and compares it […] - AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?
This week, Google introduced a new campaign type called “Search Network with Display Select.” This replaces the former “Search & Display Networks” option. Both enable ads to run on Google search, Google search partners and the Google Display Network (GDN), but Google says the new option offers better results on the GDN with 35 percent […] - Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001. This information made some marketers […] - Raymond Loewy, Father Of Industrial Design, Gets Streamlined Google Logo For His 120th Birthday
Today’s Google logo marks the 120th birthday of Raymond Loewy, the Father of Industrial Design. The logo highlights the industrial designer’s work for Pennsylvania Railroad, where he designed a number of locomotives. While Loewy did not design the GG1 locomotive, he did create the streamlined, welded construction used on it and many future locomotives. It […] - Get What’s New/What Works at SMX Social Media Marketing – Register Now
With 150 million users and over 40 million photos posted daily, Instagram is the fastest growing social network. Marketers noticed. Brand adoption of Instagram is comparable to Google+ and Pinterest… and gaining on Facebook and Twitter. Attend SMX Social Media Marketing and learn proven tactics for capitalizing on emerging social channels. You’ll also get Facebook, […] - Google Helpouts: Help From Experts Backed By Google, Via Video, For A Price
Looking for some help? Providing answers has always been Google’s goal, and now it has a new way to do it. “Helpouts,” a way to pick people offering help via live video, for a price. People that are vetted, checked and backed by Google. Google shared the news of the new program today on its […] - Learn Proven Tactics From The Pros. Attend A SMX Social Media Marketing Workshop
Sharpen your social media marketing skill set by attending one of four pre-conference workshops at SMX Social Media Marketing, November 19 in Las Vegas. Take a deep dive into community management, in-house social media marketing, international social media marketing, or buying paid advertising on Google AdWords. All Access + Workshop & Workshop only passes available. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Apple Is Killing The Cookie And It’s Costing Publishers
- New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times
- Study: 50 Percent Of Insurance Seekers Start On Mobile Devices
- YouTube Gives TV Networks The Same Ad Deal As Digital-Only Content Partners
- Google Helpouts: Answers Meets Knol Meets Hangouts
- Agencies & Advertising Tech: Beyond The Client/Vendor Relationship
- How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel
- Get What’s New/What Works at SMX Social Media Marketing – Register Now
- Twitter Quietly Adds ZIP Code Targeting For US Advertisers
- Live @ SMX Social Media Marketing: Google+, Authorship & SEO Issues For Social Media
Search News From Around The Web:
Industry
- Google Data Center Investment in Finland Tops $1 Billion USD, Data Center Knowledge
- Talking Patents with Bill Slawski, Hit Reach
Local & Maps
- Bing Surfacing Hundreds of Apps on Windows Devices, Bing Search Blog
- Google Local Maps Spammers Take Over Knowledge Graph, Search Engine Roundtable
- New Online Science Reference Resource: “Explore a World of Data with NOAA View”, LJ INFOdocket
Searching
- Concept-Based Web Search, SEO By The Sea
- Listen Online: A New Online Atlas of Natural Sounds of Montana and American West From Montana State University Library, LJ INFOdocket
- The Dell Google Start Home Page Gone With iGoogle, Search Engine Roundtable
SEO
- 5 simple steps to sourcing SEO copywriting services, SEO Copywriting
- Didit SEO Expert Dan Shure Discusses Hummingbird and Future of SEO, Didit
- Glass Almanac (Finally) Has Its “Google Moment”, Small Business SEM
- Google: Yes, Video Schema MarkUp Is Necessary For Your Website, Reel SEO
- How Author Rank Has Evolved Beyond Google, Vertical Measures
- Optimize Your Content Plan for Google’s In-depth Article Results, Content Marketing Institute
SEM / Paid Search
- 7 Life Decisions PPC Managers Have Made, PPC Hero
- How can you track competitors PPC spend?, State of Digital
- Now Live in Bing Ads: Excel Web App Lets You Edit in Excel, Bing Ads Blog
- Preparing to Feast on Thanksgiving Pay Per Click, PPC Chat Streamcap
Search Marketing
- Consumers’ Mobile Path to Purchase: 5 key findings, Inside AdWords
- Video Distribution vs. Self-Hosting Videos On Your Own Site, koozai.com
