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SearchCap: The Day In Search, November 8, 2013

scap240pxscap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • AdWords Offer Extensions Get Shut Down In Favor Of Google Offers
    In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they were sunsetted on November 1st. Google posted the following alert […]
  • Search In Pics: Microsoft Soda Can, Brin & Page Pegmen & Panda Parking
    In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Panda Games: Source: Google+ Sergey Brin & Larry Page As Google Maps Pegmen: Source: Google+ […]
  • Potential Microsoft CEO Elop Would Consider Selling Bing
    The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
  • There’s Still Time To Take The 2013 Moz Industry Survey
    Search marketing software provider Moz is asking SEO professionals to complete its 2013 Moz Industry Survey. According to the announcement on Moz’s blog, the survey should take only five to ten minutes and the data will be shared publicly once it’s published. This year’s survey is intended to gain insights on industry trends, including SEO […]
  • OK Google: How About OK Jarvis, OK Android, Or Even OK Barry
    Android Community noticed that some other phrases outside of “OK Google” trigger the voice search on the latest Android operating system, KitKat. So I tested this on my Nexus 5 and discovered that OK Google has alternatives. I tested the following phrases that seemed to work: OK Glass OK Jarvis OK Android OK Barry Now, […]
  • Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart
    In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her […]
  • New AdWords Terms & Conditions Roll Out In Europe, Middle East, Africa
    Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities. Mark Martel writes in the announcement that the new set of […]
  • Creative Link Building Ideas For Really Boring Websites
    Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive. For many sites, it’s hard to build links from clients and prospects. And there may be few or no industry […]
  • Hermann Rorschach Inkblot Inspired Google Logo Lets Users Share What They See
    Today’s Google logo is inspired by Hermann Rorschach’s famous inkblot test on the anniversary of the Freudian psychologist’s 129th birthday. The Rorschach Inkblot test is a psychoanalysis process where patients are shown ten different inkblot paintings and report what they see in the images. The goal of the test is to gain insight into unconscious portions […]

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