Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph
Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do yourself a favor and start. The graph is hidden at […]
- Microsoft Takes Its ‘Bing It On’ Campaign To The UK, Where Google Has Royal Grip On Search
Hey search engine users in the UK, Microsoft wants a few minutes of your time. The company this week launched its “Bing It On” campaign in the UK, inviting searchers to compare its search results directly against Google’s. Microsoft is challenging Google’s seemingly unassailable status as the king of search there. Google, which has an […]
- Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing
Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from […]
- Search In Pics: Google Monorail, Android Land & Google’s Patio
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Monorail: Source: Google+ AndroidLand Grand Opening In India: Source: Google+ Google+ The Three Men Emerge […]
- Bing SEO Ranking Factors 2013 Study By SearchMetrics
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on […]
- Did Hummingbird Eat Link Building?
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come. Let’s take a look at what Hummingbird […]
- How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a contrasting approach. In paid search, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- FAQ: All About Google’s New “Shared Endorsement” Ads
- But Do You Love Me? Study Measures Consumer Emotional Attachment To Rank Top 100 Brands
- Yelp, Happy With iOS Mobile Reviews, Expands Feature To Android
- Chrome Browser Grows To 3 Percent On iOS
- Google Launching “Sponsored Endorsements” — User Ratings, Comments, Likes Integrated Into Ads
- Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
- How To Update An Entire Dashboard In Excel With One Radio Button [VIDEO]
- The Questions Google Refuses To Answer About Search Privacy
Search News From Around The Web:
Industry
- Saying thank you to our Google Top Contributors, Official Google Blog
- Brazil investigates Google over antitrust charges, Reuters
Link Building
- Link Building 101: Finding Web Mentions, Search Engine Watch
Searching
SEO
- Considering a Local SEO Audit? Do These 6 Things First, LocalVisibilitySystem.com
- 5 Dos and Don’ts of International SEO, Moz
- 7 Ways to Make Your Google Search Result Stand Out, Search Engine Watch
- Building an Inside Out Approach to Ranking in Search and Improve, Search Engine People
- Gauging Hummingbird’s Impact on Local SEO, Street Fight
- Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions, Search Engine Watch
- SEO Rankings: Why You Should(n’t) Ignore Rankings, simpletiger
- SEO: Google’s Hummingbird Changes the Ecommerce Game, Practical Ecommerce
- The Essence of SEO: What Is High-Quality Content?, Crazy Egg
SEM / Paid Search
- Keep Your Paid Search Thriving with Search Query Expands, Yahoo Advertising Blog
- New Target ROAS Bidding In AdWords, PPC Hero
Search Marketing
- Social Data, Structured Data & No Data: SMX East 2013, KoMarketing Associates
- No Keyword Data? It’s Not the End of the World, raventools.com
