Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Intros Android App For Managing Google Places Listings
Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, respond to comments on Google+ and more. It also offers very basic analytics data […] - Coping With Enhanced Campaigns & The Problem Of Modifier Stacking
As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions. We’re also excited about the future of Enhanced Campaigns as more […] - Google Seeks Searcher Satisfaction: How Marketers Can Keep Up
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its Web index. Take a look at Danny Sullivan’s great FAQ for more […] - Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share remained flat at 17.7 just percent in Q3. A whopping 93 percent […] - Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he later does wake […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- New Mobile App From SumAll Lets Users See 30+ Data Sources From A Single Screen
- AOL Takes Top Video Ads Spot From Google
- Moms & Their Smartphones: Is mCommerce Becoming A Reality?
- 20 Quick-Win Tactics For Building A New Social Media Presence
- Marketing Power Processes: The Lord Of The Rings
- Bottlenose Releases Free Social Visualization Tool ‘Sonar Solo’ To Show Trending Content
- Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts
- Study: 51% of Facebook Engagement Occurs On Mobile & Status On Paid Post Performance By Type
Search News From Around The Web:
Industry
- Announcing SMX Israel 2014 – January 26, 2014, Search Engine Roundtable
- Searchmetrics appoints Liv Longley as new head of marketing in North America as part of major expansion, realwire.com
Link Building
- Targeting Weird Niche Audiences for Links, Search Engine Watch
Local & Maps
- There’s No Such Thing as a “Permanent” Local Data Record, The Yext Blog
Search Marketing
- Google Keyword Planner: How to Get Phrase & Broad Match Traffic Data, www.wordstream.com
- Take the pain out of weekly SEM reports with this free template, 3qdigital.com
SEM / Paid Search
- Historical Insights for the 2013 Holiday Shopping Season, RKG Blog
- Inside the Numbers: Making Sense of the Enhanced Campaigns Impact, Kenshoo Blog
- Mastering PPC: Google and Bing Call Extensions, www.seerinteractive.com
- Save Time with Four New Features in Bing Ads, Bing Ads
- Scary Good Google AdWords Tricks & Treats for Any Account, Luna Metrics
- Six advanced ad text testing considerations, eConsultancy
Searching
- Enhancing Linguistic Search with the Google Books Ngram Viewer, Official Google Research Blog
- New Google Translate Interface, Google Operating System
- Say ‘Hello’ to TheFind’s NEW iPhone App!, blog.thefind.com
SEO
- 5 Myths About Google’s Hummingbird, internetmarketingninjas.com
- How Paper Style got in step with Google’s Panda and Penguin, Internet Retailer
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