Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Did Hummingbird Just Kill Your Local SEO?
Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. 🙂 That said, Google’s Hummingbird algorithm, along with all of the other awesome updates Google has made over the […]
- Using Analytics To Enhance Your Link Building Strategy
Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better marketing decisions. That same data can also […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations
- Twitter Ads Photo, Video Previews To Twitter.com & Mobile Apps
- Some Brands Are Really Bad At Twitter … This Account Retweets The Worst
- Nielsen: US Smartphone Ownership Now 64.7 Percent
- Halloween Webcast: Vanishing Customers? Usability Analysis Can Help
- Forrester Research Disses Facebook To Generate Coverage, Controversy
- Google+ Hits 300 Million Active Monthly “In-Stream” Users, 540 Million Across Google
- Google Launches New Certification Program For AdSense Consultants & Service Providers
- Google Smartwatch Coming, Probably Not In Time For Holidays
- SEE: The Giant Banner Ads Google Is Showing For Major Brands
- Google+ Gains Auto Awesome Movie Maker; Hangouts Get SMS Support & More
- The Brain Pick
- Why Responsive Email? Making A Case Internally
- Content: Why Influence Matters
- Live @ SMX Social Media Marketing: Social Success Starts With Blogging & Great Content
- Apple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones Sold
Search News From Around The Web:
Industry
- Did You Miss Google Top Contributors Too? What It Means, Search Engine Journal
- Digital PR report shows 72% of PR agencies now offer SEO, www.branded3.com
Link Building
- 10 Types Of Links Marketing Should Care About The Most, Search Engine People
- Three Essential Tools to Research, Curate and Build Authority, SEO Copywriting
Local & Maps
- Google Shifts Back to “Pure” Local SERPs The New Normal or Just a Test, ngsmarketing.com
- If A Chiropractor Can Do Local SEO, So Can You, www.localseoguide.com
SEM / Paid Search
- Choosing a PPC agency payment model that’s right for you. Part one: percentage of spend, Econsultancy
- Comparing SEM Tools that Estimate Competitors’ PPC Budgets, Seattle SEO Network
- Effectively Managing Several PPC Accounts, PPC Chat Streamcap
- How the Transition to Microsoft Account Impacts the Bing Ads API, Bing API Blog
- Key Dates and Tips for Managing Your Bing Ads Budget Throughout the Holiday Season, Bing Ads
Searching
SEO
- 21 Best FREE SEO Tools for On-Page Optimization, Search Engine Watch
- Defensive SEO is all you need to know, Econsultancy
- Don’t Hire a Director of SEO, State of Digital
- Google Author Rank: Is It On Yet? (And Why I Don’t Care), virante.org
- Optmizing SEO, SEO Book
- Quick Guide to Scaling Your Authorship Testing with Screaming Frog, Moz
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