Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Webmaster Tools Adds “Security Issues” Section
Google has announced the addition of a new section within Webmaster Tools named “Security Issues.” This new section is aimed at better communicating to website owners security issues, such as site hacks, malware, and so on and then giving a more detailed and concise method of fixing the problem and submitting a review request. In […] - Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search
Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the front window or as David Ku, Microsoft VP of engineering referred to them, “a brand’s effective home page on the […] - Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving on from SEO. The reason why, may shock some of you. One of the reasons is that she feels that she no longer needs to be the voice “reason […] - Bing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can […] - New AdWords Ad Ranking Formula: What Does It Mean?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, you should definitely pay attention! In my column today, I’ll explain in detail […] - How To Achieve ROI From Your B2B Content Strategy In 60 Days
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in […] - Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs
Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a […] - Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box
A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google’s Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals’ Wikipedia page has been home to a great deal of […] - Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to mitigate customer angst and make the process as seamless as possible, the Bing Ads team posted […] - Yelp Q3 2013 Revenue Up 68% At $61.2 Million For The Quarter
Yelp released its Q3 2013 earnings report today, posting a 68 percent growth in revenue from the third quarter of 2012, with net revenue at $61.2 million for the quarter ending on September 30, 2013. Cumulative reviews on Yelp have increased 42 percent year over year, climbing to 47.3 million. Average monthly unique visitors grew […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue
- Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter
- Infographic: What Holiday Shoppers Want From Retailers In 2013
- Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins
- Responsive Email: Avoid Defections By Improving Mobile Experiences
- What Happens After The Conversion
- Photos: The New Google Glass Looks Just Like The Current Google Glass
- LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million
Search News From Around The Web:
Industry
- Baidu Reports Q3 2013 Revenue Growth of 42.3%, Net Profit Up 1.2%, But Mobile Monetization Still Lags Behind PC, TechCrunch
- Architect Eli Attia: Google stole my life’s work, HispanicBusiness.com
- Get Personal with Bruce Clay, SEO Lifetime Achievement Honoree, BruceClay.com
- NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say, Washington Post
Local & Maps
- AFP: Taiwan complains to Apple over “China province” tag, Google
- Google Local SERP Results Change Again, Mike Blumenthal
Link Building
- To Edu Link or Not to Edu Link……, Link Spiel
- Case Study: White-Hat Link Building in the Gambling Industry, moz.com
- Google’s Disavow Tool, Covario
- Link Building vs. Content Marketing, ReveNewsReveNews
- Link Detox Genesis™ is live!, Link Research Tools
- The Perils of Link Shortening for Paid Advertising, periscopix.co.uk
SEO
- What You Need to Understand about Google Penguin Recovery, Rae Hoffman
- Detailed Analysis of Semantic Search and its Role in Hummingbird Algorithm, Search Engine People
- How the Google Zoo Has Forever Changed SEO Copywriting, Marketing Words Copywriting Blog
- SEO Techniques for Increasing Website Trust After a Penalty, Overit Blog
SEM / Paid Search
- AdWords Segments for Increased Performance, State of Digital
- Google AdWords Bidding Strategies: The Complete Guide, Search Engine Watch
- Google Local Product List Ads Add New Competition, www.pathinteractive.com
- The Comprehensive Guide to Auditing Your Bing Ads Account, blog.adstage.io
Search Marketing
