Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results. After users types in a search query […] - Google App Indexing: Google Can Index & Link To Content In Your Android App
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This enables Android smartphone users who have your app installed to open it directly from […] - Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage
To celebrate Halloween, Bing has turned its homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the 13th film series, and Poltergeist. Hovering over different elements on Bing’s homepage launches […] - New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters
A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world’s first radio search engine, “There are other directories of A-Z lists of radio stations, but this is the first search engine where any song or artist can be located […] - Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners typically works with national-local businesses that have national brands but local offices, hotels or stores. […] - No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speakers sharing what makes them successful, and how to avoid horror show mistakes. Monster networking opportunities where […] - 5 Conversion Tracking Tips For AdWords
Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I first […] - 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. B2B marketers […] - Google Adds Glassware Page For Glass Apps But Missing A Search Box
Google has quietly added a new section to the MyGlass site for Glassware. This section will be the location Google Glass users will be able to discover and manage the apps (i.e., Glassware) they can add to their Google Glass. As you know, Google opened up Glassware submissions to developers and when that opens up, […] - Google Logo Dressed Up As A Halloween Witch Today
To celebrate the spookiest of all holidays today, Google has replaced its logo with an interactive image of a Halloween witch browsing her book of spells. By clicking the play button on the logo, the book transforms into a caldron and users are prompted to select a bone, potion, skeleton or apple to add to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Releases Nexus 5 & Android 4.4 “KitKat”
- Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA
- What Mobile Behaviors Are Driving Broader Creative Trends?
- Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year
- No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
- 3 Tips For A Holly Jolly Social Media Holiday Season
- Google’s Giving Out More Vanity URLs; Terms They Might Cost In Future Remain
- CollegeHumor’s “Social Media Pro” Halloween Costume Is Scarily Funny
- Live @ SMX Social Media Marketing: Managing Your Social Community
- Google’s Glass Accessory Store Is Coming Online (Wow. Stuff’s Expensive!)
- Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers
Search News From Around The Web:
Industry
- SEOs Halloween Assemble: The League of Extraordinary SEO, Search Engine Journal
- An Open Letter to the Editors of Search Engine Journal, myopenletters.com
- Attend a Bing Ads Connect Event in a City Near You, Bing Ads Blog
Local & Maps
Searching
- Pumpkins, Cauldrons, and Hoards of Halloween Candy, Wolfram|Alpha Blog
- Google Claims Great Leaps Forward in Voice Search, All Things D
SEO
- Google Webmaster Tools Huge Logo Bug, Search Engine Roundtable
- Tools in the Technical SEOs Toolbox, Site Visibility
- What Scares Google?, Moz
- International SEO: 22 tools and one infographic to help improve your strategy, Econsultancy
SEM / Paid Search
- 5 Tips for Successful Holiday PLAs on Google Shopping, Inside AdWords
- How to Optimise Call-to-Action Buttons for Maximum Conversion & 10 Alternative Uses for CRO Tools, State of Digital
- BREAKING NEWS: Long-awaited ad groups come to Yandex.Direct, Russian Search Tips
Search Marketing
- Assess Brand Traffic Incrementality with Reports to Fill Holes in SEO & SEM, 3qdigital.com
- Ruts in the SEO, Social and PPC Roads. Are You Stuck?, Bing Webmaster Blog
