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SearchCap: The Day In Search, September 24, 2013

scap240pxscap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Two Years Later, BitTorrent Now In Google’s Auto Completions

    Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit…] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Instant search. Here is a screen shot of the search auto-completion within Google: Over the years, Google […]

  • Study: 61 Percent Of Mobile Callers Ready To Convert

    As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that “click […]

  • Google Expands AdWords Conversion Window Settings

    In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycles typically take longer than 30 days after an ad click or […]

  • Google May Have Penalized Another Major Link Network: Ghost Rank 2.0

    Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted “Thinking of ghost-related puns for a spam network. “They try to look super natural, but […]

  • Updates To Old Link Building Practices That Score Wins Today

    Everyone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that stops working — it’s the way people approach it. […]

  • Global SEO And Localization Excellence – What Localization Really Is

    Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue. Successful global SEO can translate to even greater marketing ROI since extending SEO success to global […]

  • Live @ SMX East: App Store Optimization

    You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile user attention now requires […]

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