SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the pandemic, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers.
Take e-commerce as an example: while digital participation has been growing steadily for years, the pandemic has forced people online. Last years growth was equal to the growth of the previous ten years!
Regardless of whether this is sustained, or if it normalizes in the coming months, companies have had no choice but to pay more attention to their digital presence, and how users find their site online. And unlike most digital marketing channels, SEO performance can be impacted by anyone in a company whose work touches the website, for better -or often for worse.
SEO practitioners’ goals are twofold: to capitalize on SEO opportunities and to minimize SEO risk. Read this guide from Conductor to learn more.
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