{"id":1077,"date":"2023-11-17T19:50:11","date_gmt":"2023-11-17T19:50:11","guid":{"rendered":"https:\/\/cherylroll.com\/tiktok-new-tool-insight-ads-drive-conversions-434834\/"},"modified":"2023-11-17T19:50:11","modified_gmt":"2023-11-17T19:50:11","slug":"tiktok-new-tool-insight-ads-drive-conversions-434834","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/tiktok-new-tool-insight-ads-drive-conversions-434834\/","title":{"rendered":"TikTok launches new tool to provide more insight into how ads drive conversions"},"content":{"rendered":"
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. <\/p>\n
When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window. <\/p>\n
This helps advertisers gauge the impact of these engaged views on conversions.<\/p>\n
Why we care<\/strong>. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. <\/p>\n Key benefits<\/strong>. TikTok claims that the new measurement tool provides several key benefits, including:<\/p>\n Combined measurement approach.<\/strong> TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. With this enhanced attribution methodology in place, the total conversions reported on TikTok Ads Manager include the following:<\/p>\n\n
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