{"id":1143,"date":"2023-11-08T13:00:00","date_gmt":"2023-11-08T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/amazon-ai-image-generator-advertisers-434302\/"},"modified":"2023-11-08T13:00:00","modified_gmt":"2023-11-08T13:00:00","slug":"amazon-ai-image-generator-advertisers-434302","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/amazon-ai-image-generator-advertisers-434302\/","title":{"rendered":"Amazon's AI image generator: What advertisers need to know"},"content":{"rendered":"
Amazon<\/a> is looking to become a player in the generative AI game and also sell more products from ads. <\/p>\n The online retailer’s new Amazon AI image generator<\/a> lets you upload product photos and add AI-generated backgrounds to produce lifestyle imagery and give your ads a boost. <\/p>\n Though it didn’t really start dominating headlines until this year, AI has been around for a long time, albeit in subtler ways – and Amazon has been a key player. Its Sponsored Products ads<\/a>, Alexa devices, and Prime Video features rely on AI and machine learning.<\/p>\n The Amazon AI Image Generator was created in direct response to feedback from advertisers, who cited a lack of experience designing creative and engaging ads as a roadblock to success. <\/p>\n Many lack access to the resources and expertise necessary to create copy, imagery and videos that would attract consumers. <\/p>\n Now, advertisers can simply log into Amazon’s Ad Console, select a product image, and click Generate<\/em>. <\/p>\n Within seconds, the tool uses generative AI to produce a series of lifestyle and brand-themed images based on product details. <\/p>\n Images can be refined by entering text prompts, and multiple versions can be produced and tested to optimize performance. With just a few clicks, you can create compelling ads at no extra cost. <\/p>\n Lifestyle imagery is successful because it shows your product in use where it is intended. If you’re in the market for a tennis racket, you’ll be drawn to the ad that shows a couple swatting balls back and forth on a court, smiling and having fun, rather than a close-up shot of a racket against a plain white backdrop, right? <\/p>\n The Amazon AI image generator lets you do this with any product you sell. <\/p>\n Let’s say you private label a brand of air fryers. Instead of relying on a standalone photo of your product against a bland background, you can now create a lifestyle-based image of your air fryer sitting on a kitchen counter next to a cookbook and a few recipe ingredients. <\/p>\n This fosters an emotional response in customers, who can now picture your air fryer at home on their own kitchen counter. They may not have the culinary skills of a Gordon Ramsey, but seeing is believing – and believing is buying.<\/p>\n Lifestyle ads can generate click-through rates (CTRs) up to 40%<\/a> higher than ads using standard product images, according to Amazon.<\/p>\n That should make all of us Amazon marketers believers.<\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\tLifestyle imagery, no technical expertise needed<\/h2>\n