{"id":1227,"date":"2023-10-24T21:04:43","date_gmt":"2023-10-24T21:04:43","guid":{"rendered":"https:\/\/cherylroll.com\/google-search-ad-revenue-q2-2023-433633\/"},"modified":"2023-10-24T21:04:43","modified_gmt":"2023-10-24T21:04:43","slug":"google-search-ad-revenue-q2-2023-433633","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-search-ad-revenue-q2-2023-433633\/","title":{"rendered":"Google search revenue rises 11%, solid increase in total ad revenue"},"content":{"rendered":"
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year.<\/p>\n
An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%).<\/p>\n
Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter of 2023.<\/p>\n Google’s ad revenue increased by $5.17 billion from the previous year, while YouTube ad revenue was $7.95 billion, up from $7 billion in 2022.<\/p>\n Although results surpassed analysts’ expectations, the single-digit growth percentage for total ad revenue suggests that digital ad spend has yet to fully recover to its former glory. Experts forecast that double-digit growth should return by the final quarter of 2023.<\/p>\n Why we care<\/strong>. The stronger-than-anticipated results could indicate a positive trend where trust and confidence in digital advertising are stabilizing after the economic downturn. This is excellent news for digital marketers, as it hints at potential ad spend growth, particularly as we approach the crucial holiday season in the next quarter.<\/p>\n What Google is saying<\/strong>. Sundar Pichai, CEO, said in a statement:<\/p>\n Earnings report<\/strong>. You can read Alphabet’s full third quarter 2023 results<\/a> report for more information.<\/p>\n Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter […]<\/p>\n","protected":false},"author":2,"featured_media":1227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-1227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n<\/figure>\n
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