Conduct post-migration steps, hotfix important issues, and add less-important issues to the dev backlog.<\/li>\n<\/ul>\nWith most migrations, there will be some hiccups even if all the steps are followed. <\/p>\n
It could be an issue with data migration, incorrect canonical logic, or a directive in the robots.txt file that blocks the site from being crawled. <\/p>\n
As an SEO, you need to find and fix issues quickly. Product and development teams must be aligned to handle these hotfixes quickly. <\/p>\n
Exploring the SEO impact of Overstock and Bed Bath & Beyond’s website merger<\/h2>\n
So, has it been a perfect migration? Not quite. But it’s also not as bad as some SEOs were initially reporting. <\/p>\n
Organic traffic is growing, the number of keywords ranking is increasing, and the BB&B team is learning more about the site daily. <\/p>\n
There are clear growth opportunities that the SEO and content teams can undertake. Adding content over time to priority category and subcategory pages would be among the most impactful tasks the BB&B team can tackle. <\/p>\n
Also, a focus on internal linking and ensuring the entire site is crawlable and indexable. <\/p>\n
The core focus must be getting people comfortable shopping on the new BB&B site. In time, traffic will grow organically if the brand reestablishes itself as a leader in shopping for home goods. W<\/p>\n
hile these two combined powerhouses have the potential to eat market share, there are still many risks in the space – giants like Amazon and smaller companies – as DTC businesses continue to grow in popularity due to their ability to adapt to market needs.<\/p>\n
\nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n
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![\"Overstock](\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201600%20692'%3E%3C\/svg%3E\")
![\"Overstock](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Overstock-organic-traffic-.png.webp\")
<\/figure>\n![\"Bed](\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201594%20686'%3E%3C\/svg%3E\")
![\"Bed](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Bed-Bath-Beyond-organic-traffic-.png.webp\")
<\/figure>\n![\"Bed](\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201596%20680'%3E%3C\/svg%3E\")
![\"Bed](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Bed-Bath-Beyond-organic-traffic-Aug-2023.png.webp\")
<\/figure>\n