{"id":1675,"date":"2023-07-25T13:00:00","date_gmt":"2023-07-25T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/10x-rankings-competitive-spaces-beachhead-principle-429741\/"},"modified":"2023-07-25T13:00:00","modified_gmt":"2023-07-25T13:00:00","slug":"10x-rankings-competitive-spaces-beachhead-principle-429741","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/10x-rankings-competitive-spaces-beachhead-principle-429741\/","title":{"rendered":"How to 10x rankings in competitive spaces using the \u2018beachhead principle\u2019"},"content":{"rendered":"
Normandy was the beachhead in 1944. <\/p>\n
D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). <\/p>\n
Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to explain how new products can eventually establish category dominance only after they successfully carve out a foothold with a narrow, well-defined group of early adopters. <\/p>\n
SEO is no different, especially today.<\/p>\n
It’s never been more challenging, more complex or more competitive.<\/p>\n
And to make matters worse, most sites – even established ones – face a Catch-22:<\/p>\n
Therein lies the dilemma. Let’s talk about fixing that today.<\/p>\n
SEO takes a long time.<\/p>\n
It’s like a snowball that slowly gathers momentum before finally taking shape months (if not years) down the line.<\/p>\n
That means it might look like nothing’s happening on the surface, despite traction slowly but surely building just beneath. <\/p>\n
Here’s why.<\/p>\n
If ~70-80% of people click on the top ~5 SERP results, everyone outside the top five<\/em> only sees a tiny sliver of traffic. If any.<\/p>\n But that doesn’t<\/strong> mean progress isn’t<\/strong> being made.<\/p>\n And it’s why your organic search traffic might look consistently flat for months, before leaping up and to the right, literally right off the edge of the page.<\/p>\n