SEO product manager<\/a> will lead to substantial revenue growth from SEO.<\/p>\nThis is where the SEO super-team unleashes its true might. <\/p>\n
Through meticulous analysis, they discover hidden opportunities that serve as stepping stones to victory. <\/p>\n
The team will embark on daring projects, wielding power to increase impressions, clicks (traffic), and the ultimate treasure: revenue. <\/p>\n
Their journey takes them to keywords hungering for content improvement and new keywords yearning for attention.<\/p>\n
The SEO product manager synergizes with other teams to conquer the ever-evolving SEO landscape. <\/p>\n
Even in technical SEO, they seize positions, click-through rates, and revenue with unrivaled skills. <\/p>\n
With growth as their guiding star, the SEO team will emerge as the mighty heroes of the digital realm.<\/p>\n
Pillar 4: Championing – Building strong relationships through communication for SEO<\/h2>\n The final pillar revolves around championing SEO to stakeholders and other teams. <\/p>\n
Building relationships across the organization is crucial to SEO success. Once initiated with the first three pillars and the team works well, the SEO team can focus on relationship-building. <\/p>\n
This can be done by the SEO team’s manager or director or by instilling this mindset in each SEO team member. <\/p>\n
The goal is to engage with engineering, creative, legal, and public relations teams and other areas to gain support and buy-in for SEO initiatives, leading to overall SEO and company growth.<\/p>\n
The pinnacle of triumph, where relationships are forged and bonds are unbreakable. The SEO dream team rises above the rest by building alliances with other teams. <\/p>\n
The team communicates openly, extending their unwavering support, for they understand that unity is the key to victory. <\/p>\n
The SEO lead (manager or director) cultivates connections with stakeholders, leadership, and engineering, laying the foundation for a harmonious existence. <\/p>\n
These relationships garner support for SEO initiatives and amplify the team’s efficiency. <\/p>\n
Liberated from the chains of constant persuasion, they devote more time to collaboration, working hand in hand with others. <\/p>\n
Together, they form an unstoppable force, an SEO dream team like no other!<\/p>\n
Overall, the industry has seen a shift in how corporate structures visualize SEO. <\/p>\n
Some companies are moving toward subject matter expert<\/a> (SME) or individual contributor (IC) roles within engineering, content\/creative, reporting, and marketing teams. They then come together periodically to communicate updates for SEO. <\/p>\nThis new structure allows for better revenue reporting, project prioritization, and effective communication up the chain.<\/p>\n
The changes in corporate structure and visualization for SEO benefit both the companies and the industry as a whole. <\/p>\n
Adopting these four pillars of enterprise SEO into your SEO strategy and adapting them to your organization’s needs can create a solid approach and build a successful team.<\/p>\n
Embracing the four pillars of SEO success<\/h2>\n Organizations should embrace the four pillars as the map to SEO success. <\/p>\n
Through the power of mitigation, analysis, growth, and relationship building, enterprise SEO teams will conquer new frontiers and ascend to unprecedented heights. <\/p>\n
Just as superheroes unite to save the day, so shall your team unite to triumph in SEO.<\/p>\n <\/figure>\n \nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n \n","protected":false},"excerpt":{"rendered":"In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “Best SEO Podcast” by Matt Bertram and Chris Burres. Drawing from my leadership experience with companies like Nordstrom, Groupon and GitHub, and my work with diverse consulting clients, I have […]<\/p>\n","protected":false},"author":2,"featured_media":1677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[18],"class_list":{"0":"post-1677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-seo"},"yoast_head":"\n
Unleashing enterprise SEO superpowers: The 4 pillars for SEO success - SEO<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n