The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. <\/p>\n
One side was SEO, which was an expert at drawing attention and attracting large numbers of visitors. <\/p>\n
CRO stood on the opposite side. It had a delicate way of turning even the briefest glances into fidelity. CRO aimed to fine-tune and optimize the user’s journey, making sure that each step was directed toward the desired outcome of conversion. <\/p>\n
Until the day came, when we asked: “Why must we endure this senseless discord? Together, SEO and CRO shall form an alliance so formidable that none shall rival their combined might.”<\/p>\n
This writer may have spent too much time watching “Bridgerton” lately. And yet, the truth still remains: <\/p>\n
The power of SEO and CRO together is a harmonious union. If you’re struggling with converting traffic, follow these helpful tools and tips. <\/p>\n
Many websites struggle with non-converting visitors. <\/p>\n
High traffic doesn’t always translate to high conversions. <\/p>\n
Lots of traffic with low conversion rates likely indicates an underlying problem.<\/p>\n
The problem often lies in a mismatch between CRO and SEO.<\/p>\n
SEO attracts visitors, while CRO converts them into paying customers by optimizing their website journey.<\/p>\n
When these areas are unbalanced, you get lots of low-quality traffic that’s hard to convert into sales.<\/p>\n
Here are some typical problems when directing high-quality traffic:<\/p>\n
Targeting keywords that are too broad<\/strong><\/p>\n Using high-volume keywords can increase visibility, but if they’re too broad, visitors might not be interested in your content, leading to high bounce rates and low conversions.<\/p>\n Review pages with high traffic but high bounce rates. Check the keywords and consider revising the content to target more relevant terms.<\/p>\n Overly focusing on driving traffic to low-converting pages<\/strong><\/p>\n Driving traffic to upper-funnel content isn’t bad, but too much focus on it can hurt CRO.<\/p>\n Analyzing traffic and conversion rates for each page can help address this issue.<\/p>\n Missing CTAs<\/strong><\/p>\n Blog pages can drive good traffic, but most visitors read and leave.<\/p>\n Optimize your content with targeted CTAs, offer deeper content or a free trial and use CTAs to help convert traffic more effectively.<\/p>\n Believing in either\/or<\/strong><\/p>\n There is no choice between SEO or CRO. <\/p>\n SEO and CRO should work together to boost visibility, conversions and sales. <\/p>\n Any business that wants to grow needs an audience to sell to.<\/p>\n Page speed is a key factor for both search rankings and conversion rates. <\/p>\n Fast-loading pages correlate with higher conversion rates. <\/p>\n Even a one-second delay can cause a significant reduction in conversions.<\/p>\nSucceed with SEO and CRO<\/h2>\n
Identify and target the right audience<\/h3>\n
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Optimize pages for conversions<\/h3>\n
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Build trust and credibility<\/h3>\n
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Focus on mobile users<\/h3>\n
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Improve page speed <\/h3>\n
How to optimize page speed<\/strong><\/h4>\n