Krantz:<\/strong><\/p>\n

Gales:<\/strong><\/p>\n

Visual and Shopping Ads<\/h2>\n

Stemen:<\/strong><\/p>\n

Gales:<\/strong><\/p>\n

Grant:<\/strong><\/p>\n

Bacchini:<\/strong><\/p>\n

Why we care. <\/strong>Advertisers are pleased with some of the new updates, but they are growing tired of frequent AI-driven changes. Smaller brands, in particular, are looking for better updates and a clearer understanding of how these changes will affect their performance. This need has not been addressed yet.<\/p>\n

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Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates (Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots […]<\/p>\n","protected":false},"author":2,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n