your<\/strong> busy schedule, but be sure to pause both organic and paid campaigns if something happens that would cause your content to seem insensitive or inappropriate to your audience. <\/p>\nSet realistic goals and expectations, and have a procedure for how to handle things if expectations are not met or things go awry.<\/p>\n
No one is perfect, and customers understand this. <\/p>\n
But how you handle those moments of imperfection can ensure you lose a customer or gain a lifelong brand advocate. Be sure to respond accordingly.<\/p>\n
Go above and beyond<\/h3>\n Create a special product or offering that your customers will get excited about. <\/p>\n
Nerdy Nuts knows their fans love their products, and that they get super excited about new flavors and special offerings. <\/p>\n
This year, they’re releasing a holiday advent calendar with a variety of both favorite and all-new flavors. <\/p>\n
On-brand, relevant, exciting, and – combined with their fantastic social media support – helpful. <\/p>\n
Amp up the engagement during the holidays<\/h2>\n While you’re at it, have fun! Social media is designed for engagement and interaction. <\/p>\n
Share relevant brand messaging in a way that encourages your audience to not only get to know you, but to communicate with you and share your content as well. <\/p>\n
Fun, positive, uplifting holiday content not only makes your audience feel good, but it helps them feel good about your brand.<\/p>\nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\nThe things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips […]<\/p>\n","protected":false},"author":2,"featured_media":2541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[18],"class_list":{"0":"post-2541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-seo"},"yoast_head":"\n
7 tips for a holiday-ready social media strategy - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 tips for a holiday-ready social media strategy - SEO\" \/>\n<meta property=\"og:description\" content=\"The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-02T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/holiday-ready-social-media-strategy-600x600.jpeg.webp\" \/>\n<meta name=\"author\" content=\"Fox News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fox News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/\",\"url\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/\",\"name\":\"7 tips for a holiday-ready social media strategy - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/7-social-media-tips-for-a-successful-holiday-season.jpeg\",\"datePublished\":\"2022-11-02T12:00:00+00:00\",\"dateModified\":\"2022-11-02T12:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/7-social-media-tips-for-a-successful-holiday-season.jpeg\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/7-social-media-tips-for-a-successful-holiday-season.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 tips for a holiday-ready social media strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\",\"name\":\"Fox News\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/fox-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 tips for a holiday-ready social media strategy - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/","og_locale":"en_US","og_type":"article","og_title":"7 tips for a holiday-ready social media strategy - SEO","og_description":"The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips […]","og_url":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/","og_site_name":"SEO","article_published_time":"2022-11-02T12:00:00+00:00","og_image":[{"url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/holiday-ready-social-media-strategy-600x600.jpeg.webp"}],"author":"Fox News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fox News","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/","url":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/","name":"7 tips for a holiday-ready social media strategy - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/7-social-media-tips-for-a-successful-holiday-season.jpeg","datePublished":"2022-11-02T12:00:00+00:00","dateModified":"2022-11-02T12:00:00+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/7-social-media-tips-for-a-successful-holiday-season.jpeg","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/7-social-media-tips-for-a-successful-holiday-season.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/holiday-social-media-strategy-tips-389131\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"7 tips for a holiday-ready social media strategy"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397","name":"Fox News","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/2541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=2541"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/2541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/2541"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=2541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=2541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=2541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}