Google Marketing Live 2024<\/a>.<\/p>\nWhat’s new.<\/strong> AI-powered ad types for an immersive experience:<\/p>\n\nVideo-powered Search Ads:<\/strong> Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced from influencers. Shoppers on Search will be able to interact with these videos, viewing styling suggestions and exploring related products with a click. Below the videos, AI summaries will highlight key product details, aiding informed purchasing decisions.<\/li>\n<\/ul>\n\nVirtual try-on expansion:<\/strong> Building on the success of last year’s Virtual Try-On (VTO) technology, which increased click-through rates and boosted high-quality views by 60%, Google is now launching VTO for apparel ads. Shoppers can see how men’s and women’s tops fit different body types, enhancing buying confidence.<\/li>\n<\/ul>\n\n3D Shoe Spins:<\/strong> Using advanced 3D technology, Google will now create 360-degree views of shoes from a set of images provided by merchants. This feature, exemplified by a demo with Adidas shoes, promises an immersive exploration experience for shoppers right from the ad.<\/li>\n<\/ul>\nWhat Google is saying. <\/strong>According to Google:<\/p>\n\n“Generative AI can help businesses better convey offerings and inspire confidence in consumers right from the ad.”<\/li>\n<\/ul>\nWhy we care<\/strong>. Even with strong creative assets, consumers often lack confidence in making big-ticket purchases online without physical interactions. These creative types allow consumers to get a better sense of the product being sold, leading to increased sales.<\/p>\nA new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024. What’s new. AI-powered ad types for an immersive experience: Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced […]<\/p>\n","protected":false},"author":2,"featured_media":255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n
Google rolls out immersive, AI-powered Shopping Ads - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google rolls out immersive, AI-powered Shopping Ads - SEO\" \/>\n<meta property=\"og:description\" content=\"A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024. What’s new. AI-powered ad types for an immersive experience: Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-21T16:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Fox News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fox News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/\",\"url\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/\",\"name\":\"Google rolls out immersive, AI-powered Shopping Ads - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-paint-splatter-2-1920.jpg\",\"datePublished\":\"2024-05-21T16:00:00+00:00\",\"dateModified\":\"2024-05-21T16:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-paint-splatter-2-1920.jpg\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-paint-splatter-2-1920.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google rolls out immersive, AI-powered Shopping Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\",\"name\":\"Fox News\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/fox-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google rolls out immersive, AI-powered Shopping Ads - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/","og_locale":"en_US","og_type":"article","og_title":"Google rolls out immersive, AI-powered Shopping Ads - SEO","og_description":"A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024. What’s new. AI-powered ad types for an immersive experience: Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced […]","og_url":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/","og_site_name":"SEO","article_published_time":"2024-05-21T16:00:00+00:00","author":"Fox News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fox News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/","url":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/","name":"Google rolls out immersive, AI-powered Shopping Ads - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-paint-splatter-2-1920.jpg","datePublished":"2024-05-21T16:00:00+00:00","dateModified":"2024-05-21T16:00:00+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-paint-splatter-2-1920.jpg","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-paint-splatter-2-1920.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/google-rolls-out-immersive-ai-powered-shopping-ads-440647\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"Google rolls out immersive, AI-powered Shopping Ads"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397","name":"Fox News","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/255"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Shopping](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Shopping-Ads-Product-Video-Highlights.gif\")
![\"Shopping](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Shopping-Ads-Virtual-Try-On.gif\")
![\"Shopping](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Shopping-Ads-3D-Spin.gif\")