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{"id":258,"date":"2024-06-06T12:00:00","date_gmt":"2024-06-06T12:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/seo-tactics-home-service-companies-442986\/"},"modified":"2024-06-06T12:00:00","modified_gmt":"2024-06-06T12:00:00","slug":"seo-tactics-home-service-companies-442986","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/seo-tactics-home-service-companies-442986\/","title":{"rendered":"6 SEO tactics for home service companies"},"content":{"rendered":"

As is the case with B2B keyword research<\/a> and other niche-specific SEO<\/a> activities, home services SEO has both:<\/p>\n

Nuances that are specific to the home services niche.<\/li>\n

Elements that apply universally across SEO and local SEO.<\/li>\n<\/ul>\n
This article tackles general SEO best practices and uniquely effective tactics for home service providers.<\/p>\n
SEO best practices for home service providers <\/h2>\n
When doing SEO for a home services company, you want to focus on a few key areas at a high level:<\/p>\n
\n
Google Maps placement<\/a>.<\/li>\n
Localized organic search listings<\/a>.<\/li>\n
General organic search listings.<\/li>\n
Search results on platforms other than Google (e.g., Yelp, Angi, Bing, etc.)<\/li>\n<\/ul>\n
There are a lot of general local SEO best practices that will apply to any home services niche, such as:<\/p>\n
\n
Getting a volume of quality reviews.<\/li>\n
Optimizing, managing<\/a> and tracking the performance<\/a> of your Google Business Profile.<\/li>\n
Tracking calls and leads<\/a>.<\/li>\n
Managing your business data across data providers.<\/li>\n
Getting local citations.<\/li>\n
Link building.<\/li>\n
Content creation.<\/li>\n<\/ul>\n
Dig deeper: <\/em><\/strong>The SEO hierarchy of needs for local businesses on a budget<\/em><\/strong><\/a><\/p>\n
Let’s examine some more specific (and often underutilized) tactics that home services companies can use.<\/p>\n
1. Cost pages<\/h2>\n
An often leveraged tactic for local SEO is to create town + service pages targeting your core service. <\/p>\n
So, a roofing company based in Providence, R.I., would create pages for towns surrounding Providence, targeting terms like Cranston, Rhode Island or Seekonk, Mass.<\/p>\n
$\"Local$ <\/figure>\n
This is a great tactic for home services companies, but a somewhat less common one is to create “cost” pages that break out the costs of your specific service in general and by region, potentially even over time. <\/p>\n
These pages do a few different things:<\/p>\n
\n
Help educate potential customers (if they’re geo-specific, then potential buyers in your market).<\/li>\n
Reach potential customers deep into the purchasing process. <\/li>\n
Attract passive links from sites looking to cite data surrounding costs<\/li>\n
Frequently drive relevant traffic.<\/li>\n<\/ul>\n
You can build these pages out with proprietary data related to your service and build out detailed cost charts:<\/p>\n
$\"Data$ <\/figure>\n
Also, include information like:<\/p>\n
\n
Financing (particularly if you or a partner offer financing).<\/li>\n
Factors impacting cost (materials, common issues creating a larger service, labor and demand in a specific area).<\/li>\n
Buying guide style “questions to ask” about the cost of a specific service.<\/li>\n<\/ul>\n
Find some of the more common cost-related modifiers in your niche to help build out sub-sections of the page:<\/p>\n
$\"Subsections$ <\/figure>\n
Dig deeper: Localized SERPs: Winning traffic and leads with service area pages<\/a><\/em><\/strong><\/p>\n
2. Calculators<\/h2>\n
$\"Cost$ <\/figure>\n
Building a cost calculator is another way to capture cost-related and calculator searches, increase engagement on your site and build links to the domain.<\/p>\n
If you’re not sure how to design the cost calculator, you can use an AI tool like ChatGPT to help with your local SEO efforts<\/a>:<\/p>\n
$\"ChatGPT$ $\"ChatGPT$ <\/figure>\n
When building out your calculators, think about a few key items:<\/p>\n
\n
Answer the questions your customers most often ask when it comes to the calculator you’re building. Being the most comprehensive calculator can be a way to stand out and generate links and shares.<\/li>\n
Cost is usually the most obvious calculator option, but there may be others, such as materials calculators, tools for quickly determining measurements and value calculators (e.g., how much will a prospect save with solar panels).<\/li>\n
Make the calculator load quickly and be easy to use.<\/li>\n<\/ul>\n
3. ‘Best of’ lists<\/h2>\n
Your site’s home page and location + service pages may rank well for queries like {Location} + {Service}. Here’s a result for Nashville roofers:<\/p>\n
$\"Nashville$ $\"Nashville$ <\/figure>\n
In the same market with the same players, a “best of” query (which in many markets will only show lists on third-party sites like Angi) has a roofing company site ranking first where they ranked themselves among competitive Nashville roofing companies:<\/p>\n
$\"Best$ $\"Best$ <\/figure>\n
A lot of businesses are loath to talk about competitors at all. Still, if you’re willing to be even-handed and honest and highlight your own points of differentiation, this can be another way to rank well in competitive markets.<\/p>\n
Get the daily newsletter search marketers rely on.<\/p>\n
\t\t\t\t\t\t\tBusiness email address<\/label><\/p>\n
\t\t\t\t\t\t\t

SEO best practices for home service providers <\/h2>\nWhen doing SEO for a home services company, you want to focus on a few key areas at a high level:<\/p>\n

2. Calculators<\/h2>\n<\/figure>\nBuilding a cost calculator is another way to capture cost-related and calculator searches, increase engagement on your site and build links to the domain.<\/p>\n

3. ‘Best of’ lists<\/h2>\nYour site’s home page and location + service pages may rank well for queries like {Location} + {Service}. Here’s a result for Nashville roofers:<\/p>\n