Early results:<\/p>\n

\n
• Advertisers using Accelerate are creating campaigns 15% more efficiently<\/li>\n
• They’re also seeing a 52% lower cost per action compared to classic campaigns<\/li>\n
• Video uploads on LinkedIn up 45% YoY<\/li>\n<\/ul>\n

  Why we care.<\/strong> B2B advertisers have historically felt ignored. This will be a welcome update, that other tech giants don’t seem to tend to, that will show advertisers that AI can also be used to help improve their results. <\/p>\n

  What’s next.<\/strong> LinkedIn plans to make Accelerate, including AI-drafted copy in English, available to all customers globally in the coming months.<\/p>\n

  What they’re saying.<\/strong> Sean Johnston, VP of Advertising at Closed Loop, noted a 3x increase in lead form completion rates and 66% cheaper cost per lead:<\/p>\n

  \n
  • “Accelerate Campaigns far surpassed the lead conversion performance we saw from even our best performing manual audiences.” <\/li>\n<\/ul>\n

    ---

    \n","protected":false},"excerpt":{"rendered":"

    LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in all languages on mobile […]<\/p>\n","protected":false},"author":2,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n