Market, Engage and Sell to Buying Groups Who Want to Hear From You<\/a>,” presented by Influ2.<\/p>\n
\n","protected":false},"excerpt":{"rendered":"Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing. According to Forrester, 94% of B2B […]<\/p>\n","protected":false},"author":2,"featured_media":2847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[18],"class_list":{"0":"post-2847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-seo"},"yoast_head":"\n
Revamp your ABM strategy and fix the broken sales-marketing lead funnel - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revamp your ABM strategy and fix the broken sales-marketing lead funnel - SEO\" \/>\n<meta property=\"og:description\" content=\"Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing. According to Forrester, 94% of B2B […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T21:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920-800x450.jpg\" \/>\n<meta name=\"author\" content=\"Fox News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fox News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/\",\"url\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/\",\"name\":\"Revamp your ABM strategy and fix the broken sales-marketing lead funnel - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920.jpg\",\"datePublished\":\"2022-02-02T21:31:07+00:00\",\"dateModified\":\"2022-02-02T21:31:07+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920.jpg\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Revamp your ABM strategy and fix the broken sales-marketing lead funnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\",\"name\":\"Fox News\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/fox-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Revamp your ABM strategy and fix the broken sales-marketing lead funnel - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/","og_locale":"en_US","og_type":"article","og_title":"Revamp your ABM strategy and fix the broken sales-marketing lead funnel - SEO","og_description":"Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing. According to Forrester, 94% of B2B […]","og_url":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/","og_site_name":"SEO","article_published_time":"2022-02-02T21:31:07+00:00","og_image":[{"url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920-800x450.jpg"}],"author":"Fox News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fox News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/","url":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/","name":"Revamp your ABM strategy and fix the broken sales-marketing lead funnel - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920.jpg","datePublished":"2022-02-02T21:31:07+00:00","dateModified":"2022-02-02T21:31:07+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920.jpg","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/revamp-your-abm-strategy-and-fix-the-broken-sales-marketing-lead-funnel-379750\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"Revamp your ABM strategy and fix the broken sales-marketing lead funnel"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397","name":"Fox News","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/2847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=2847"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/2847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/2847"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=2847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=2847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=2847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Live](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/01\/webinar-keyboard-ss-1920-800x450.jpg\")