{"id":2887,"date":"2022-01-25T10:00:00","date_gmt":"2022-01-25T10:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/ppc-forecasting-free-modeling-tools-excel-378676\/"},"modified":"2022-01-25T10:00:00","modified_gmt":"2022-01-25T10:00:00","slug":"ppc-forecasting-free-modeling-tools-excel-378676","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/ppc-forecasting-free-modeling-tools-excel-378676\/","title":{"rendered":"Level-up your PPC forecasting with free modeling tools for Excel"},"content":{"rendered":"
Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending a strategy that you genuinely believe to be the best marketing decision for the company, only to be hit with unexpected resistance? <\/p>\n
Or perhaps you came seeking additional budget for a channel that is already crushing goals, thinking it would be an easy and obvious sell, but are now facing a barrage of questions. <\/p>\n
The “what can we expect from this?” discussion can be intimidating, no matter when or where it comes. <\/p>\n
At SMX Advanced<\/a> and SMX Next<\/a> last year, I shared two resources to equip digital marketers for those kinds of challenging conversations:<\/p>\n