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{"id":3072,"date":"2021-11-16T12:00:00","date_gmt":"2021-11-16T12:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users-376056\/"},"modified":"2021-11-16T12:00:00","modified_gmt":"2021-11-16T12:00:00","slug":"yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users-376056","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/yelps-new-ad-types-aim-to-connect-national-advertisers-to-local-users-376056\/","title":{"rendered":"Yelp\u2019s new ad types aim to connect national advertisers to local users"},"content":{"rendered":"

Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced<\/a> Tuesday. Sponsored Collections can enable brands to promote local businesses that may be selling or serving their products and Seasonal Spotlight Ads are designed to drive in-store traffic for multi-location brands by highlighting seasonal deals, promotions and new products.<\/p>\n

Why we care.<\/strong> Sponsored Collections offer brands that typically might not advertise on Yelp with a potentially relevant way to reach its users. Brands like Impossible Foods, for example, could use Sponsored Collections to promote restaurants that serve its plant-based products.<\/p>\n

Seasonal Spotlight Ads may also provide advertisers with another opportunity to get their seasonal deals and promotions in front of potential customers, which can help encourage store visits.<\/p>\n

Advertisers should be aware that they can’t yet reach users on Yelp’s Android apps as these ads are currently only showing on the iOS version.<\/p>\n

Sponsored Collections.<\/strong> This feature enables brands, with or without a physical storefront, to highlight local businesses based on a common theme. For example, the Kraft Heinz Company has partnered with Yelp to showcase local restaurants that are likely to carry Heinz Ketchup products.<\/p>\n