{"id":3307,"date":"2021-08-16T14:00:00","date_gmt":"2021-08-16T14:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/i-wanna-get-on-the-good-foot-mondays-daily-brief-351235\/"},"modified":"2021-08-16T14:00:00","modified_gmt":"2021-08-16T14:00:00","slug":"i-wanna-get-on-the-good-foot-mondays-daily-brief-351235","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/i-wanna-get-on-the-good-foot-mondays-daily-brief-351235\/","title":{"rendered":"I wanna get on the good foot; Monday's daily brief"},"content":{"rendered":"
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n Good morning, Marketers, let’s start the week off on the right foot.<\/p>\n The morning often sets the tone for the entire day, and your Monday can really frame your whole week. To that end, the team here at Third Door Media wanted to share some tips on how we start our days to give us the best shot at success; we’ve got some diverse approaches so there should be something here for every kind of professional:<\/p>\n And me, well, I start every day with a leisurely stroll with my dogs and my partner. I brew my coffee in advance so that I can take it with me, and I just try to focus on listening to the neighborhood, to my partner and to my dogs. I try to find some grounding there and carry that with me into the work that lies ahead.<\/p>\n George Nguyen,<\/em> In her hit session at SMX Create, Hubspot’s Head of English SEO, Aja Frost went over her proven framework for planning SEO content. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site.<\/p>\n The key is to have a blueprint before you get started. Here are three steps to planning content that actually shows up in search results:<\/p>\n 90% of content on the web gets no traffic from Google, according to 2020 data from Tim Soulo<\/a> of Ahrefs. The key to effective content that actually drives traffic and conversions is planning. <\/p>\n Read more here.<\/strong><\/a><\/p>\n Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform. The requirements are as follows:<\/p>\n Podcasts that do not provide the required information can still appear in Google and Google Podcasts search results and users can still subscribe to them, they just won’t be eligible to be featured as a recommendation. Google Podcast recommendations provide greater visibility and can help podcasts attract more listeners, so ensure that you’re following the new requirements so that your podcasts are eligible for these free, highly visible placements.<\/p>\n Read more here.<\/strong><\/a><\/p>\n Senior SEO Analyst<\/strong><\/a> <\/strong>@ <\/strong>Uproer (Minneapolis, MN)<\/p>\n Writer\/Editor<\/strong><\/a> @ DELVE (Boulder, CO, remote)<\/p>\n SEM Manager<\/strong><\/a> <\/strong>@ Bodhi (Fairfield, IA, remote)<\/p>\n Growth Marketing Manager<\/strong><\/a> @ Credly (USA, remote)<\/p>\n Enter a job opening for an opportunity to be featured in this section.<\/em><\/a><\/p>\n #SEOchat, but promoted like an SEO article.<\/strong> That Mordy Oberstein<\/a> is a clever one. This week’s #SEOchat will revolve around content measurement and it’ll be hosted by Azeem Digital; join in the discussion on Thursday at 1pm ET.<\/p>\n WHAT HAT BACKLINKS.<\/strong> I simply couldn’t get over this graphic<\/a> from an SEO services listing on Fiverr. I’m not linking the actual listing because I don’t recommend it.<\/p>\n “Do you guys have an incognito mode?”<\/strong> I bet marketers would totally find a way to use this garbage data<\/a>.<\/p>\n Facebook, Twitter and Google are among the companies that now have policies to reduce pay for remote employees that move to less expensive areas, and a lot of the decisions made by these companies are echoed throughout the industry. While location often dictates pay expectations for workers that commute to expensive metropolitan areas, is the same work somehow less valuable if you’ve left one of those metros?<\/p>\n “Screenshots of Google’s internal salary calculator seen by Reuters show that an employee living in Stamford, Connecticut – an hour from New York City by train – would be paid 15% less if she worked from home, while a colleague from the same office living in New York City would see no cut from working from home,” Danielle Kaye wrote<\/a> for Reuters. “Screenshots showed 5% and 10% differences in the Seattle, Boston and San Francisco areas.”<\/p>\n There are glaring fallacies at play here, and not just with regard to remote workers in major cities getting to keep their full pay if they opt to WFH. Interviews with Google employees suggested pay cuts of up to 25% for employees moving from San Francisco to the nearly-as-expensive Lake Tahoe area, according to Kaye.<\/p>\n “What’s clear is that Google doesn’t have to do this,” Jake Rosenfeld, a sociology professor at Washington University in St. Louis, who researches pay determination, said. “Google has paid these workers at 100% of their prior wage, by definition. So it’s not like they can’t afford to pay their workers who choose to work remotely the same that they are used to receiving.”<\/p>\n It’s one thing to adjust pay for new employees, but it’s simply a bad look to cut the pay of employees that helped your organization weather the pandemic thus far. Smaller companies, like Zillow and Reddit, have adopted location-agnostic pay models, citing hiring, retention and diversity advantages. I’ve largely discussed this topic through the lens of workers and employers, but there are so many levels to consider: the geographical distribution of wealth, the impact on metropolitan areas, the effect on housing prices and to some extent, the political map as well.<\/p>\n\n
Editor<\/em><\/p>\nHow to plan SEO content that actually ranks<\/h2>\n
\n
There are new requirements to appear in Google Podcasts recommendations<\/h2>\n
\n
On the hunt for something new in 2021? Here are the latest career opportunities in search<\/h2>\n
\n
\n
\n
\n
Start your week off with a good, hearty chuckle<\/h2>\n
Is it ethical for companies to cut pay for remote employees that move to cheaper areas?<\/h2>\n
\n