Instagram is adding more e-commerce support with ads in the Shop tab - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/instagram-is-adding-more-e-commerce-support-with-ads-in-the-shop-tab-351151\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram is adding more e-commerce support with ads in the Shop tab - SEO\" \/>\n<meta property=\"og:description\" content=\"Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. 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{"id":3316,"date":"2021-08-10T19:18:46","date_gmt":"2021-08-10T19:18:46","guid":{"rendered":"https:\/\/cherylroll.com\/instagram-is-adding-more-e-commerce-support-with-ads-in-the-shop-tab-351151\/"},"modified":"2021-08-10T19:18:46","modified_gmt":"2021-08-10T19:18:46","slug":"instagram-is-adding-more-e-commerce-support-with-ads-in-the-shop-tab-351151","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/instagram-is-adding-more-e-commerce-support-with-ads-in-the-shop-tab-351151\/","title":{"rendered":"Instagram is adding more e-commerce support with ads in the Shop tab"},"content":{"rendered":"

Instagram is now testing ads in the Shop tab, TechCrunch first reported<\/a> on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S.<\/p>\n

Why we care<\/h2>\n
Ads in Instagram Shops may provide retailers with a new way to target audiences that are ready to shop. This is especially valuable as the industry moves away from cross-app tracking and third-party cookies<\/a>, which may be less of an issue in this context since all of the user’s activity happens in the app.<\/p>\n

More on the news<\/h2>\n
\n
Ads in Instagram Shops will launch with an auction-based model and the company plans to monitor consumer sentiment in order to balance content with ads, according to TechCrunch.<\/li>\n
Away, Boo Oh, Clare Paint, DEUX, Donni Davy, Fenty Beauty and JNJ Gifts are among the retailers participating in the test. The company has not yet released a timeline for when these ads will be available to more advertisers.<\/li>\n
The ads will expand to global markets in the coming months.<\/li>\n
Instagram launched the Shop tab<\/a> in July 2020.<\/li>\n<\/ul>\n
\n
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n
\n","protected":false},"excerpt":{"rendered":"
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