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{"id":342,"date":"2024-05-10T12:00:00","date_gmt":"2024-05-10T12:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/navigate-negative-reviews-company-440362\/"},"modified":"2024-05-10T12:00:00","modified_gmt":"2024-05-10T12:00:00","slug":"navigate-negative-reviews-company-440362","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/navigate-negative-reviews-company-440362\/","title":{"rendered":"How to navigate negative Glassdoor and Indeed company reviews"},"content":{"rendered":"

Receiving negative reviews from former employees is never fun. <\/p>\n

Getting this sort of detrimental feedback online can feel like a sucker punch. <\/p>\n

But get this: <\/p>\n

Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. <\/p>\n

How you navigate negative reviews reveals a lot about what type of business you are.<\/p>\n

This article covers the importance of navigating negative reviews from past employees, learning from these reviews and ensuring your company doesn’t take a reputational hit.  <\/p>\n

Indeed, Glassdoor and employer review websites<\/h2>\n

Negative reviews<\/a> from customers on Google and Yelp are one thing, but employer reviews are another matter entirely. <\/p>\n

Before diving into how one can navigate negative employer reviews, it’s important to discuss these reviews and where they circulate. <\/p>\n

Employer review websites provide a safe space for former or current employees to review their experience at a company. These employees can discuss salaries and wages, company culture, other staff members, the onboarding experience and a whole host of other matters.<\/p>\n

Glassdoor and Indeed are the most well-known employer websites. Aside from being the most well-known, Glassdoor and Indeed also tend to rank highly in Google’s search results. <\/p>\n

That means if your company has poor ratings on either website, the results will likely show up early when someone on the job hunt searches for your organization on Google. (The same goes for if you have good reviews.)<\/p>\n

A higher rating on either of these sites indicates a solid company reputation, whereas a lower rating must be navigated accordingly. <\/p>\n

Dig deeper: How to repair your Google search results and reclaim your online reputation<\/a><\/em><\/strong><\/p>\n

Dealing with negative reviews as an employer<\/h2>\n

Let’s start with three absolute core tenets to adopt when navigating negative reviews.<\/p>\n

1. Addressing concerns <\/h3>\n

Employees (both past and prospective) like to feel acknowledged by a company. They want to know a company is seriously addressing concerns, showing empathy toward its staff and not just letting the same issues persist.<\/p>\n

So, take the issue head-on. Mention that you have thoughtfully considered the negative review(s) and that you are doing everything in your power to shore up company culture.<\/p>\n

Be thoughtful and specific. Get to the root of the issue and devise strategies to fix it.<\/p>\n

(If, on the other hand, you disagree with employee feedback or feel it is false or fake, you can take steps to remove negative employer reviews. We’ll discuss this process later on.)<\/p>\n

2. Rebuilding trust <\/h3>\n

Make tangible changes.<\/p>\n

Showing prospective and current employees that you’re working toward fixing the issue will lead to a renewed relationship. In turn, you’ll start to rebuild that trust you might’ve feared you were losing.<\/p>\n

Trust is essential in the workplace. It is not something you should ever take for granted.<\/p>\n

3. Maintaining transparency<\/h3>\n

Throughout this entire process, it’s critical to be open and honest. Inform your employees that you are working toward fixing the negative feedback you’ve received in the past.<\/p>\n

Better yet, consult them. Your employees (both past and present) are the ones who know your company culture best. They can tell you what must be fixed.<\/p>\n

Developing a transparent culture will help strengthen your bond with your employees. They will then be more likely to leave you positive reviews on sites like Glassdoor and Indeed. <\/p>\n

Get the daily newsletter search marketers rely on.<\/p>\n

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