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{"id":348,"date":"2024-05-09T13:00:00","date_gmt":"2024-05-09T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/design-thinking-seo-440338\/"},"modified":"2024-05-09T13:00:00","modified_gmt":"2024-05-09T13:00:00","slug":"design-thinking-seo-440338","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/design-thinking-seo-440338\/","title":{"rendered":"Optimization beyond data: Design thinking for SEO"},"content":{"rendered":"

One of the things I love about SEO<\/a> is its inherent duality. <\/p>\n

We get to leverage both sides of our brains:<\/p>\n

The right brain when it comes to on-page, content and even link building campaigns.<\/li>\n

The left brain when it comes to technical, data analysis, etc.<\/li>\n<\/ul>\n
However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures. We lean into technical know-how and keyword optimization. Logically, we react to what the numbers are telling us and decide the next steps accordingly. It’s a proven approach. <\/p>\n
But what about the people driving that data? What about their intent? Can we use more creative thinking to pursue better optimization strategies? <\/p>\n
When it comes to SEO, our goal is not really to gain the coveted top blue link. It’s about reaching the right people and addressing their needs by giving what they want as quickly and as easily as possible.<\/p>\n
So, how do we reach that goal? <\/p>\n
Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. How do we tap into emotional and behavioral data to support them?<\/p>\n
That’s where design thinking comes in. <\/p>\n
What is design thinking?<\/h2>\n
Design thinking is exactly what it sounds like: adopting a designer mindset. <\/p>\n
It’s a human-centered framework for problem-solving the way a designer would – by setting out to solve a problem using creativity rather than data alone.<\/p>\n
$\"Design$ $\"Design$ <\/figure>\n
The design thinking process is typically divided into five stages:<\/p>\n
\n
Empathize<\/li>\n
Define<\/li>\n
Ideate<\/li>\n
Prototype<\/li>\n
Test and evaluate<\/li>\n<\/ul>\n
With design thinking, the emphasis is not only on the solution but also on the end user. <\/p>\n
SEO specifically focuses on providing the best solution for a specific audience. It’s about understanding user intent and adding value. <\/p>\n
Get the daily newsletter search marketers rely on.<\/p>\n
\t\t\t\t\t\t\tBusiness email address<\/label><\/p>\n
\t\t\t\t\t\t\t

What is design thinking?<\/h2>\nDesign thinking is exactly what it sounds like: adopting a designer mindset. <\/p>\nIt’s a human-centered framework for problem-solving the way a designer would – by setting out to solve a problem using creativity rather than data alone.<\/p>\n

A new optimization process <\/h2>\n