{"id":3498,"date":"2014-02-27T22:00:55","date_gmt":"2014-02-27T22:00:55","guid":{"rendered":"https:\/\/cherylroll.com\/searchcap-day-search-february-27-2014-185559\/"},"modified":"2014-02-27T22:00:55","modified_gmt":"2014-02-27T22:00:55","slug":"searchcap-day-search-february-27-2014-185559","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/searchcap-day-search-february-27-2014-185559\/","title":{"rendered":"SearchCap: The Day In Search, February 27, 2014"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"scap240px\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20240%20240'%3E%3C\/svg%3E\" width=\"240\" height=\"240\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg 240w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-113x113.jpg 113w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-95x95.jpg 95w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-96x96.jpg 96w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-150x150.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-100x100.jpg 100w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-144x144.jpg 144w\" data-lazy-sizes=\"(max-width: 240px) 100vw, 240px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"scap240px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg\" width=\"240\" height=\"240\">Below is what happened in search today, as reported on <a href=\"https:\/\/cherylroll.com\/\">Search Engine Land<\/a> and from other places across the web.<\/p>\n<h2>From Search Engine Land:<\/h2>\n<ul>\n<li><strong><a title=\"Search Marketing Expo (SMX) West Begins In 2 Weeks &ndash; Register Now!\" href=\"https:\/\/cherylroll.com\/search-marketing-expo-smx-west-begins-2-weeks-register-now-185280\">Search Marketing Expo (SMX) West Begins In 2 Weeks &ndash; Register Now!<\/a><\/strong><br \/>\nJoin the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop &amp; free Expo+ passes available &ndash; Register now!<\/li>\n<li><strong><a title=\"Someone Outranking You With Your Own Content? Use The New Google Scraper Report\" href=\"https:\/\/cherylroll.com\/google-scraper-tool-185532\">Someone Outranking You With Your Own Content? Use The New Google Scraper Report<\/a><\/strong><br \/>\nOne of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the [&hellip;]<\/li>\n<li><strong><a title=\"Google AdWords Smart Annotations Test Continues To Roll Out\" href=\"https:\/\/cherylroll.com\/google-adwords-smart-annotations-test-continues-roll-184941\">Google AdWords Smart Annotations Test Continues To Roll Out<\/a><\/strong><br \/>\nGoogle has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser&rsquo;s landing page in an additional line of text in their ads. Google hasn&rsquo;t made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye [&hellip;]<\/li>\n<li><strong><a title=\"3 Simple Messaging Changes That Can Mean Big PPC Bucks\" href=\"https:\/\/cherylroll.com\/3-simple-changes-mean-big-ppc-bucks-185257\">3 Simple Messaging Changes That Can Mean Big PPC Bucks<\/a><\/strong><br \/>\nThere are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc&hellip; I think you get the picture. An often overlooked pitfall relates to basic marketing strategy\/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails. In this article, I&rsquo;ll cover [&hellip;]<\/li>\n<li><strong><a title=\"The Real Reason AdWords Isn&rsquo;t Working For Many Small Businesses\" href=\"https:\/\/cherylroll.com\/the-real-reason-adwords-isnt-working-for-many-small-businesses-185379\">The Real Reason AdWords Isn&rsquo;t Working For Many Small Businesses<\/a><\/strong><br \/>\nBy now, you&rsquo;ve probably read the New York Times piece that&rsquo;s been making the rounds lately. If not, here&rsquo;s the upshot: it concludes that Google AdWords isn&rsquo;t practical for small businesses. Unfortunately, it&rsquo;s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community [&hellip;]<\/li>\n<li><strong><a title=\"John Steinbeck Google Logo Showcases Author&rsquo;s Work On His 112th Birthday\" href=\"https:\/\/cherylroll.com\/john-steinbeck-google-logo-celebrates-collection-writers-novels-112th-birthday-185446\">John Steinbeck Google Logo Showcases Author&rsquo;s Work On His 112th Birthday<\/a><\/strong><br \/>\nToday&rsquo;s Google logo is a well deserved nod to American author John Steinbeck on what would have been the writer&rsquo;s 112th birthday. The logo celebrates five of Steinbeck&rsquo;s 27 novels: Grapes of Wrath, Canary Row, Of Mice and Men, The Pearl and Travels with Charlie. The Steinbeck logo includes blocks for five of the Google [&hellip;]<\/li>\n<li><strong><a title=\"Marin &amp; DoubleClick Search Partner With Boost Media To Scale Ad Optimization\" href=\"https:\/\/cherylroll.com\/marin-doubleclick-search-partner-boost-media-scale-ad-optimization-185447\">Marin &amp; DoubleClick Search Partner With Boost Media To Scale Ad Optimization<\/a><\/strong><br \/>\nToday, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and [&hellip;]<\/li>\n<li><strong><a title=\"Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads\" href=\"https:\/\/cherylroll.com\/live-smx-west-creating-testing-optimizing-paid-search-ads-184888\">Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads<\/a><\/strong><br \/>\nThink you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, &ldquo;the wise always remain [&hellip;]<\/li>\n<li><strong><a title=\"Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes\" href=\"https:\/\/cherylroll.com\/baidu-posts-50-percent-revenue-growth-falls-shy-estimates-185402\">Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes<\/a><\/strong><br \/>\nChinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts&rsquo; estimates, which were $1.54 billion (51 percent growth). Instead, the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a year ago. For fiscal 2013, Baidu reported total revenues of $5.277 billion, a [&hellip;]<\/li>\n<\/ul>\n<h2>Recent Headlines From <a href=\"https:\/\/martech.org\/\">MarTech<\/a>, Our Sister Site Dedicated To Internet Marketing:<\/h2>\n<ul>\n<li><a title=\"ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars\" href=\"https:\/\/martech.org\/abc-joins-u-s-tv-networks-twitter-amplify-program-just-time-oscars\/\">ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars<\/a><\/li>\n<li><a title=\"Marketing Land Summit Preview: &ldquo;Revolutionizing Decision Making: How The Analyst Will Take Over Business&rdquo; By Humana&rsquo;s Natalie Kortum\" href=\"https:\/\/martech.org\/marketing-land-summit-preview-revolutionizing-decision-making-analyst-will-take-business-humanas-natalie-kortum\/\">Marketing Land Summit Preview: &ldquo;Revolutionizing Decision Making: How The Analyst Will Take Over Business&rdquo; By Humana&rsquo;s Natalie Kortum<\/a><\/li>\n<li><a title=\"Tinder: Now Doing 750 Million Swipes &amp; 10 Million Matches Per Day\" href=\"https:\/\/martech.org\/founders-whisper-tinder\/\">Tinder: Now Doing 750 Million Swipes &amp; 10 Million Matches Per Day<\/a><\/li>\n<li><a title=\"Tumblr Appoints &ldquo;Director Of Media,&rdquo; Has Twitter Envy\" href=\"https:\/\/martech.org\/tumblr-appoints-director-media-wants-like-twitter\/\">Tumblr Appoints &ldquo;Director Of Media,&rdquo; Has Twitter Envy<\/a><\/li>\n<li><a title=\"Survey: Of Major Technologies, Social Media Is The Easiest To Give Up\" href=\"https:\/\/martech.org\/survey-major-technologies-social-media-easiest-give\/\">Survey: Of Major Technologies, Social Media Is The Easiest To Give Up<\/a><\/li>\n<li><a title=\"6 Things To Watch For Better Gmail Deliverability\" href=\"https:\/\/martech.org\/6-things-watch-better-gmail-deliverability\/\">6 Things To Watch For Better Gmail Deliverability<\/a><\/li>\n<li><a title=\"A Well Needed Change Will Simplify (&amp; Revolutionize) Facebook Ad Campaigns\" href=\"https:\/\/martech.org\/well-needed-change-will-simplify-revolutionize-facebook-ad-campaigns\/\">A Well Needed Change Will Simplify (&amp; Revolutionize) Facebook Ad Campaigns<\/a><\/li>\n<li><a title=\"Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates\" href=\"https:\/\/martech.org\/study-email-marketing-subject-lines-6-10-words-deliver-highest-open-rates\/\">Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates<\/a><\/li>\n<li><a title=\"Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?\" href=\"https:\/\/martech.org\/desktop-mobile-changing-guards-upon-us\/\">Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?<\/a><\/li>\n<li><a title=\"Facebook, Google Get American Idol Partnerships, Take Aim At Twitter&rsquo;s Second Screen Dominance\" href=\"https:\/\/martech.org\/facebook-google-get-american-idol-partnerships-take-aim-twitters-second-screen-dominance\/\">Facebook, Google Get American Idol Partnerships, Take Aim At Twitter&rsquo;s Second Screen Dominance<\/a><\/li>\n<\/ul>\n<h2>Search News From Around The Web:<\/h2>\n<p><strong>Link Building<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.searchenginepeople.com\/blog\/125-matt-cutts-linkbuilding.html\">3 Important Things Matt Cutts Has Already Said About Link Building This Year<\/a>, Search Engine People<\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/article\/2330944\/7-Things-You-May-Not-Know-About-Googles-Disavow-Tool\">7 Things You May Not Know About Google&rsquo;s Disavow Tool<\/a>, Search Engine Watch<\/li>\n<li><a href=\"https:\/\/90digital.com\/blog\/reports\/majestic-trust-flow-moz-domain-authority-for-seo-5520.html\">Majestic Trust Flow or Moz Domain Authority for SEO?<\/a>, 90 Digital<\/li>\n<\/ul>\n<p><strong>Local &amp; Maps<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-local-reviews-knowledge-graph-18170.html\">Google Tests Showing Deeper Local Reviews In Knowledge Graph<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/www.bing.com\/blogs\/site_blogs\/b\/maps\/archive\/2014\/02\/26\/teaching-bing-maps-some-new-language-tricks.aspx\">Teaching Bing Maps Some New (Language) Tricks<\/a>, Bing Maps Blog<\/li>\n<li><a href=\"https:\/\/www.brightlocal.com\/2014\/02\/11\/changes-want-see-google-places-local\/\">Top New features which SEOs &amp; SMBs want on Google Places<\/a>, BrightLocal<\/li>\n<li><a href=\"https:\/\/googleenterprise.blogspot.com\/2014\/02\/introducing-google-maps-gallery.html\">Introducing Google Maps Gallery: Unlocking the World&rsquo;s Maps<\/a>, Official Enterprise Blog<\/li>\n<li><a href=\"https:\/\/googleblog.blogspot.com\/2014\/02\/wandering-in-footsteps-of-polar-bear.html\">Wandering in the footsteps of the polar bear with Google Maps<\/a>, Official Google Blog<\/li>\n<\/ul>\n<p><strong>SEM \/ Paid Search<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/searchenginewatch.com\/article\/2330931\/3-Ways-Merging-Google-AdWords-Analytics-Can-Improve-PPC-Results\">3 Ways Merging Google AdWords &amp; Analytics Can Improve PPC Results<\/a>, Search Engine Watch<\/li>\n<li><a href=\"https:\/\/www.portent.com\/blog\/ppc\/optimized-to-death.htm\">Are You Optimizing Your Campaigns To Death?<\/a>, Portent<\/li>\n<li><a href=\"https:\/\/conversionxl.com\/finding-high-converting-ppc-keywords\/\">Finding High Converting Ppc Keywords That Are Right Under Your Nose<\/a>, ConversionXL<\/li>\n<li><a href=\"https:\/\/3qdigital.com\/featured\/benefits-keeping-close-eye-brand-bidding\/\">The benefits of keeping a close eye on brand bidding<\/a>, 3Q Digital<\/li>\n<li><a href=\"https:\/\/raventools.com\/blog\/focus-ppc-competitive-research-better-results\/\">How To Focus PPC Competitive Research for Better Results<\/a>, Raven<\/li>\n<li><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/\/blogpost\/129056\/bing-ads-blog\">Optimization Quick Tips: Troubleshooting Key Performance Indicators in Bing Ads<\/a>, Bing Ads Blog<\/li>\n<li><a href=\"https:\/\/www.rimmkaufman.com\/blog\/video-exciting-future-of-enhanced-campaigns\/27022014\/\">Video: Exciting Future of Enhanced Campaigns<\/a>, Rimm-Kaufman Group<\/li>\n<li><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/\/blogpost\/129059\/bing-ads-blog\">Bing Ads to be integrated into Smart Search in France and Germany!<\/a>, Bing Ads Blog<\/li>\n<\/ul>\n<p><strong>Searching<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-bing-fedex-tracking-18167.html\">Bing Can Track 12 Digits Fedex Numbers But Not Google<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/techcrunch.com\/2014\/02\/26\/blippar-introduces-image-recognition-and-ar-advertising-on-google-glass\/?ncid=rss\">Blippar Introduces Image Recognition And AR Advertising On Google Glass<\/a>, TechCrunch<\/li>\n<li><a href=\"https:\/\/techcrunch.com\/2014\/02\/27\/google-adds-built-in-ok-google-voice-search-to-chrome-beta\/?ncid=rss\">Google Adds Built-In &ldquo;Ok Google&rdquo; Voice Search To Chrome Beta<\/a>, TechCrunch<\/li>\n<\/ul>\n<p><strong>SEO<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.minddevelopmentanddesign.com\/blog\/good-bad-blackhat-spammer\/\">The Good, The Bad, The Blackhat SPAMMER!<\/a>, MIND<\/li>\n<li><a href=\"https:\/\/wrightimc.com\/blog\/2014\/02\/25\/google-updates-part-3-hummingbird-update\/\">Google Updates Part 3: Hummingbird Update<\/a>, WrightIMC<\/li>\n<li><a href=\"https:\/\/www.stateofdigital.com\/could-your-images-be-harming-your-on-page-seo\/\">Could Your Images be Harming Your On Page SEO?<\/a>, State of Digital<\/li>\n<li><a href=\"https:\/\/www.internetmarketingninjas.com\/blog\/search-engine-optimization\/understanding-seo-strategies-tactics\/\">Understanding SEO Strategies and Tactics<\/a>, www.internetmarketingninjas.com<\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/seo-quickie-magento-configuration-guide\/89701\/\">SEO Quickie: #Magento Configuration Guide<\/a>, Search Engine Journal<\/li>\n<li><a href=\"https:\/\/3qdigital.com\/seo-2\/top-5-pr-techniques-to-improve-seo\/\">Top 5 PR Techniques to Improve SEO<\/a>, 3Q Digital<\/li>\n<li><a href=\"https:\/\/cm.org.uk\/seo\/lastminute-com-hit-with-penalty-lose-half-organic-visibility\/\">LastMinute.com Hit With Penalty &ndash; Lose Half Organic Visibility<\/a>, cm.org.uk<\/li>\n<li><a href=\"https:\/\/www.koozai.com\/blog\/search-marketing\/death-seo\/\">The Death of SEO?<\/a>, koozai.com<\/li>\n<li><a href=\"https:\/\/www.seroundtable.com\/ex-google-quick-rich-18178.html\">Why Former Googlers Don&rsquo;t Abuse Their Knowledge To Make Money Off Of The Search Results<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/article\/2331206\/Why-SEO-is-About-Pull-Not-Push\">Why SEO is About Pull, Not Push<\/a>, Search Engine Watch<\/li>\n<\/ul>\n<hr>\n<p><em>Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the <a href=\"https:\/\/cherylroll.com\/staff\/\">editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n<hr>\n","protected":false},"excerpt":{"rendered":"<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks &ndash; Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[32],"class_list":{"0":"post-3498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-platforms","8":"tag-platforms"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SearchCap: The Day In Search, February 27, 2014 - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/searchcap-day-search-february-27-2014-185559\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SearchCap: The Day In Search, February 27, 2014 - SEO\" \/>\n<meta property=\"og:description\" content=\"Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks &ndash; Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. 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