Etc.<\/li>\n<\/ul>\nI schedule these reports at the start of the month for each client. That way, I can quickly go through each report and mentally check off the major areas I need to be monitoring for each account.<\/p>\n
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<\/p>\n
The automation here is all done from within the download box in your dimensions tab. Essentially, all you have to do is set up your data in a way consistent with how you regularly want to see it — for example, the past 30 days for Geo data, filtering out non US traffic and sorting by conversions. Once you’ve done that, just open up “Email and schedule report” and send on the first of the month.<\/p>\n
Account Alerts<\/h2>\n
An easy piece of AdWords automation you should set up is email alerts.<\/p>\n
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<\/p>\n
I typically have at least 3 daily alerts set up for my accounts: one for Conversions coming in below my daily “low goal” (see example below), one for cost-per-conversion spikes, and one for costs being way over my daily average.<\/p>\n
I set my alerts to email me at 7:00AM if the data from the previous day matches any of these conditions. This means that first thing when I check my email, I know if I have any fires to be fighting. Of course, your fancy software platform might do this for you, but there’s no reason you couldn’t be doing it easily and cheaply yourself.<\/p>\n
![\"An](\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20176'%3E%3C\/svg%3E\")
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<\/p>\n
Pausing Campaigns<\/h2>\n
“I want my [insert holiday] campaigns to go live at [insert unsociable hour in the morning]” is a phrase that doesn’t have to depress the account manager who is in tune with their automation inner peace.<\/p>\n
I regularly use the “Enable campaigns when…” and “Pause campaigns when…” options in AdWords to do exactly that for me.<\/p>\n
![\"Dropdown](\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20300%20220'%3E%3C\/svg%3E\")
![\"Dropdown](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2014\/02\/Pause-Campaigns-When.png\")
<\/p>\n
The most recent example I can think of was for a client whose site was going to be down on a Sunday between 2:00AM and 4:00AM for essential maintenance. I simply set up two rules: one pausing all live campaigns and another re-enabling them.<\/p>\n
Another good example is from a client whose sales team could only handle a set number of leads per day — once campaigns hit a certain number of conversions, the automated rules which ran every hour paused for the day.<\/p>\n
The goal with all of these automation tips is always the same — making things easier on you and eliminating errors and mistakes. If there are any others that you regularly use in your accounts, let us know in the comments below!<\/p>\n
\nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n
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