{"id":357,"date":"2024-05-07T18:45:04","date_gmt":"2024-05-07T18:45:04","guid":{"rendered":"https:\/\/cherylroll.com\/technical-seo-ai-job-security-report-440312\/"},"modified":"2024-05-07T18:45:04","modified_gmt":"2024-05-07T18:45:04","slug":"technical-seo-ai-job-security-report-440312","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/technical-seo-ai-job-security-report-440312\/","title":{"rendered":"Report: 64% of technical SEOs believe AI isn't a job security threat"},"content":{"rendered":"
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community.<\/p>\n
Why we care.<\/strong> All the overwhelming developments in generative AI <\/a>over the past 18 months have caused concern and stress among SEOs. While AI will undoubtedly eliminate some jobs, it will also create new jobs. AI is a great assistant, but it can’t replace the work done by technical SEOs – a.k.a., humans.<\/p>\n Google SGE fears.<\/strong> While the majority weren’t worried about job security, 70% of respondents were worried about the impact of Google Search Generative Experience (SGE) on regular organic search results.<\/p>\n In-house and agency.<\/strong> Only 20% of in-house, agency and freelancer respondents haven’t changed their SEO planning and roadmaps due to AI developments. Of the remaining 80% of respondents:<\/p>\n AI and machine learning (ML) tools.<\/strong> Fifty-two percent of survey respondents used AI and ML tools to generate metadata (e.g., titles, descriptions) daily, weekly or monthly. Other ways SEOs used the tools:<\/p>\n Other findings.<\/strong> Google seems safe:<\/p>\n About the data.<\/strong> The survey was conducted between Jan. 15 and March 5. It received 382 responses – 56% of respondents were from the U.S. and UK. <\/p>\n The report.<\/strong> The report also digs into the impact of SEO, tools and more. You can read the full report here: The State of Technical SEO Report 2024<\/a><\/p>\n\n
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